Nicotine pouches became available in Slovakia in 2019, and tobacco free oral nicotine saw dynamic growth in 2020. This was partly because it was a nascent category, but also due to rising consumer interest as a result of COVID-19 restrictions that required the use of masks.
Growth in tobacco free oral nicotine was also supported by strong product innovation and the rapid rise in distribution amongst grocery retailers. Nicotine pouches can also be purchased via a few online shops in Slovakia, despite this being banned, since nicotine is an addictive substance.
Nicotine pouches benefit from a number of factors in Slovakia. These products attract no excise tax, unlike their biggest competitor, snuff, which makes them more lucrative, whilst also making them more affordable for consumers.
Product innovation could provide huge potential for nicotine pouches in Slovakia. Many products use an eco-friendly approach, using natural ingredients and recyclable packaging, which is attractive to consumers.
Tobacco free oral nicotine is expected to see the most dynamic development of all tobacco categories over the forecast period, as smokers increasingly trend towards healthier categories. However, despite the strong increases forecast, growth will be from a low base, and more education will be needed amongst smokers for the category to continue taking off.
Rising excise taxes on other tobacco products are expected to favour this non-tobacco alternative in the forecast period. However, at some point in the forecast period tobacco free oral nicotine is likely to be taxed either via excise tax or an equivalent, unless these products are positioned as nicotine replacement dietary supplements.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tobacco Free Oral Nicotine industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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