Tobacco free oral nicotine pouches are found within the South African market, although they are strictly limited to specialist tobacco shops. The scale of usage remains very low; thus, you will not find these products in local corner stores, forecourt retailers or supermarkets.
The category also remains largely fragmented, with the majority of brands imported by small scale players. This makes it difficult to assess the size of this category, as available brands in tobacco free oral nicotine are limited to what specialist retailers are able so source.
There is no doubt that the ban on tobacco and tobacco related products during the COVID-19 pandemic has affected sales of tobacco free oral nicotine in 2020, with the ban lasting over five months in total. This category also found it difficult to gain sales in 2020 as the industry took a massive knock during the full-scale lockdowns enforced to curb the spread of the COVID-19 virus.
As South Africa faced a ban on sales of all tobacco and tobacco related products during the COVID-19 pandemic, tobacco free oral nicotine pouches were also heavily impacted. For a kind of niche product offering that aims to appeal to smokers aiming to lessen their habit of smoking cigarettes, this was the worst possible time to launch or relaunch products.
Owing to the fragmented nature and reliance on imported brands, recovery for this category will remain challenging over the forecast period. The major players present in this category will continued to focus on rejuvenating sales of traditional tobacco products such as cigarettes in the aftermath of the COVID-19 crisis, and players like Philip Morris South Africa (Pty) Ltd are more likely to push for higher usage of their heated tobacco devices rather than tobacco free oral nicotine.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tobacco Free Oral Nicotine industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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