Towards the end of the review period, there was a flurry of new product launches in tobacco-free Swedish-style snus from brands such as Zyn, Lyft, Nordic Spirit True White, Skruf Super White, and On!. These varieties are free from tobacco though they do contain nicotine and are known as all-white nicotine pouches.
COVID-19 had a negative impact on sales of nicotine pouches in Sweden in 2020 as the border with Norway was closed and quarantine requirements were implemented mainly on the Norwegian side. This halted Norwegians from travelling to Sweden to buy cheaper nicotine pouches.
The distribution channels for nicotine pouches resemble those for Swedish-style snus. Therefore, nicotine pouches are basically available in most types of stores, chains being prevalent in Sweden, and online.
Sales of nicotine pouches are projected to see strong growth rates in the forecast period. Growth will be driven by the novelty of the products, further innovations, and new product launches and entrants in the category.
A massive number of product launches and innovations are expected to take place in nicotine pouches during the forecast period. Market fragmentation across brands and flavours will be common, before consolidation takes place.
The distribution channel development for nicotine pouches will be similar to that for Swedish-style snus. There will be a clear continued shift towards e-commerce, driven by convenience and good internet coverage in Sweden.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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