Nicotine pouches epitomised the latest trend in the local tobacco market in 2020. These products began to appear in 2018 although the category only gained wider attention and stronger sales in 2019 when British American Tobacco introduced its Lyft line, which it accompanied with strong promotion and wider availability.
Consumer demand for potentially less harmful nicotine pouches increased in 2020. These products have the advantage in that they can be used comfortably in public transport when driving a car, during work, and even under a face mask, with the latter being of particular benefit during the height of the pandemic and COVID-19 imposed restrictions.
Over the last quarter of 2020 and into the first half of 2021 British American Tobacco CR gradually replaced its Lyft line with the global Velo brand. It also launched new flavoured variants such as Velo Berry Frost X-Strong, which it promoted at advantageous prices.
Nicotine pouches are expected to offer good potential for industry players over the forecast period. Local consumers will become more knowledgeable about these products, particularly since the intense promotion of Lyft (later Velo) by British American Tobacco in 2020.
The lockdown and the compulsory wearing of masks continued during the first half of 2021 with this situation set to further drive consumption of nicotine pouches for the whole year. Over the remainder of the forecast period, nicotine pouches are projected to achieve strong growth, benefitting from their low base and from the fact that they are tobacco-free and therefore are marketed as being of reduced harm than other tobacco products.
Competition in nicotine pouches is set to become even more intense over the forecast period. Additional brands such as Zone X by Imperial Tobacco CR and also smaller players such as KURWA CBD SPEARMINT and Haixa DBD (both by Nicopods.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tobacco Free Oral Nicotine industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco Free Oral Nicotine
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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