The emergence of nicotine pouches in the UK has been a reaction to higher demand for alternatives to tobacco products. Even though the category is still unknown by the wider public, its presence developed in 2020.
The category mainly targets current smokers who are looking for other options in tobacco products. Smoking prevalence in the UK has consistently decreased year on year, and as people became even more attentive to their health after COVID-19 during 2020, nicotine pouches provided a new alternative for them.
There are two important product features that are the main drivers of the category. For instance, brands that are already present in the UK have been offering a range of different flavour options to their consumers, such as ZYN with its ginger blood orange, espressino and lemon spritz flavours, and Nordic Spirit with its bergamot, wildberry, mint and the newly launched elderflower flavour.
Sales of nicotine pouches are expected to increase over the forecast period, but will become more mature, with value sales in 2025 being expected to double those recorded in 2020. Moreover, while the category is currently not regulated, changes are likely to happen in the near future, especially after the review of the Tobacco and Related Products Regulation in May 2021.
A regulated category would boost the presence of nicotine pouches in a wider range of retailers. Currently, sales are mainly distributed between e-commerce, supermarkets and convenience stores.
Nicotine pouches in the UK are currently characterised by a few brands, with Nordic Spirit being the most popular. After regulations around the category are formalised, it is likely that new brands will make an entrance.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tobacco Free Oral Nicotine industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco Free Oral Nicotine
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!