The first nicotine pouches were launched in Ukraine in January 2020 under the brand Velo from British American Tobacco. In August 2020, Fortuna Cigars House started to import the brand ACE (owned by Ministry of Snus/Mac Baren).
British American Tobacco’s wide distribution system, mostly in traditional trade, with approximately 70,000 points of sales nationwide, ensured strong sales for the company during 2020. Velo is also available in modern trade channels, as well as via e-commerce, through grocery sites such as Zakaz.
The prices and pack formats for both player’ nicotine pouches are the same - 20 pouches for UAH120. The last launch from British American Tobacco in 2021, Velo Mini, was also 20 pouches for UAH120, but the pouches are a smaller size – 0.
As it is a nascent category, tobacco free oral nicotine has good prospects for further development in Ukraine in the forecast period, with double-digit retail volume and current value CAGRs expected. Its strong performance will be due to the lack of excise tax, high margins and fewer restrictions and regulations, all of which are factors also likely to lead to the entry of new players during the forecast period.
Rising awareness is expected to drive sales. Nicotine pouches are currently chosen by people who look for innovations and follow trends, as well as those who know about snus, for which legal sales are forbidden.
The quite high price of a pack of tobacco free oral nicotine will keep sales in the category rather low. These products will remain most popular in large cities, where consumer incomes are above the average, and the population is younger and looks for innovative products.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tobacco Free Oral Nicotine
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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