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Country Report

Tobacco in

Tobacco in Macedonia

46 pages, Jul 2018

US$2,100

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Executive Summary

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Tobacco sales decline in 2017, amidst falling demand for cigarettes

In 2017, tobacco in Macedonia continued to see negative volume growth, mainly as a result of declining demand for cigarettes for a second consecutive year. This was largely driven by continuously rising unit prices within cigarettes due to the amended Excise Law.

Excise tax leads to further increase in unit prices

The main reason for the decline in volume sales within cigarettes is permanently increasing unit prices as a result of excise legislation changes, which will continue to be implemented until 2023. These changes are part of the government programme to bring national legislation (including regulation of tobacco) and taxation policies (including tobacco taxes and excises) in line with EU requirements.

Competition intensifies following British American Tobacco acquisitions

In 2016, British American Tobacco (BAT) completed its acquisition of Croatia’s TDR and other tobacco and retail assets from Adris Grupa. TDR was the leading cigarette manufacturer in Croatia, with significant sales share in Bosnia and Serbia.

Tobacco distribution largely dependent on traditional grocery retailers

Traditional grocery retailers continue to dominate distribution of tobacco products in Macedonia, especially cigarettes. In 2017, independent small grocers and newsagent-tobacconists/kiosks were the largest distribution channels for cigarettes in volume and value terms.

Cigarettes losing sales to other tobacco and vapour products

Over the forecast period, tobacco sales will continue to decline due to gradually falling demand for cigarettes, in parallel with declining smoking prevalence and the continued shift to fine cut tobacco and vapour products. Unit prices of cigarettes are set to continue increasing due to the amended Excise Law by 2023 and will increase further over the coming year.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Macedonia for free:

The Tobacco in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Macedonia?
What are the major brands in Macedonia?
Which sector of the tobacco products market is the largest by value sales in Macedonia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Macedonia?
Which sector is the most heavily taxed in Macedonia?
Which companies dominate in the total tobacco market in Macedonia in terms of market share?
What is the distribution channel split for the tobacco products market in Macedonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Macedonia

EXECUTIVE SUMMARY

Tobacco sales decline in 2017, amidst falling demand for cigarettes

Excise tax leads to further increase in unit prices

Competition intensifies following British American Tobacco acquisitions

Tobacco distribution largely dependent on traditional grocery retailers

Cigarettes losing sales to other tobacco and vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Macedonia

HEADLINES

PROSPECTS

Excise tax continues fuel unit price increases

Declining smoking prevalence continues to impact volume sales

Strict smoking ban eased by legislative changes in early 2018

COMPETITIVE LANDSCAPE

Imperial Tobako TKS Skopje continues to lead sales

BAT ranks second and sets sights on leading position

Philip Morris boosts domestic production

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Macedonia

HEADLINES

PROSPECTS

Consumption of cigars, cigarillos and smoking tobacco remains limited

Exceptionally strong growth within smoking tobacco in 2017

Millennials help cigars and cigarillos maintain healthy growth

COMPETITIVE LANDSCAPE

Royal Agio Cigars NV leads cigars, cigarillos and smoking tobacco in 2017

Corporación Habanos remains in second place within cigars and cigarillos

Cigars, cigarillos and smoking tobacco dominated by international players

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Macedonia

HEADLINES

PROSPECTS

Declining demand for vapour products

Bad publicity damages reputation of vapour products

Smokeless tobacco remains unavailable due to legal restrictions

COMPETITIVE LANDSCAPE

Umbrella Corp leads vapour products in 2017

Shenzhen Joyetech remains in second place

Remaining sales are highly fragmented

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2014-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco sales decline in 2017, amidst falling demand for cigarettes

Excise tax leads to further increase in unit prices

Competition intensifies following British American Tobacco acquisitions

Tobacco distribution largely dependent on traditional grocery retailers

Cigarettes losing sales to other tobacco and vapour products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Macedonia

EXECUTIVE SUMMARY

Tobacco sales decline in 2017, amidst falling demand for cigarettes

Excise tax leads to further increase in unit prices

Competition intensifies following British American Tobacco acquisitions

Tobacco distribution largely dependent on traditional grocery retailers

Cigarettes losing sales to other tobacco and vapour products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Macedonia

HEADLINES

PROSPECTS

Excise tax continues fuel unit price increases

Declining smoking prevalence continues to impact volume sales

Strict smoking ban eased by legislative changes in early 2018

COMPETITIVE LANDSCAPE

Imperial Tobako TKS Skopje continues to lead sales

BAT ranks second and sets sights on leading position

Philip Morris boosts domestic production

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Macedonia

HEADLINES

PROSPECTS

Consumption of cigars, cigarillos and smoking tobacco remains limited

Exceptionally strong growth within smoking tobacco in 2017

Millennials help cigars and cigarillos maintain healthy growth

COMPETITIVE LANDSCAPE

Royal Agio Cigars NV leads cigars, cigarillos and smoking tobacco in 2017

Corporación Habanos remains in second place within cigars and cigarillos

Cigars, cigarillos and smoking tobacco dominated by international players

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Macedonia

HEADLINES

PROSPECTS

Declining demand for vapour products

Bad publicity damages reputation of vapour products

Smokeless tobacco remains unavailable due to legal restrictions

COMPETITIVE LANDSCAPE

Umbrella Corp leads vapour products in 2017

Shenzhen Joyetech remains in second place

Remaining sales are highly fragmented

CATEGORY INDICATORS

CATEGORY DATA

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