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Country Report

Tobacco in

Tobacco in Russia

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

In 2020, retail volume sales of cigarettes are not expected to be greatly affected by COVID-19. Smoking habits for everyday smokers have not really been changing, even if people were spending more time at home.

COVID-19 country impact

Restrictions to prevent the spread of COVID-19 were introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to Iranians from 28 February and South Koreans from 1 March.

Substantial growth in illicit trade driven by tax increases and decreasing disposable incomes

Although smoking prevalence continued to decline in 2019, the number of smokers remained substantial, especially among men. As cigarette prices continued to increase year-on-year, the price point has reached a tipping point at which cigarettes started to become unaffordable for the average consumer.

Donskoy Tabak acquisition solidifies JTI Russia’s leadership in cigarettes as competitors are switching their focus elsewhere

The competitive landscape in cigarettes continued to be concentrated among four global players – Japan Tobacco, Philip Morris, British American Tobacco and Imperial Brands – accounting for the majority of retail volume sales in 2019. The leading player, JTI Russia, further solidified its position in 2019, with the acquisition of Donskoy Tabak at the end of 2018 showing good results.

Traditional tobacco products to struggle as next-generation products continue to thrive

With cigarettes as well as e-vapour and heated tobacco products largely unaffected by the COVID-19 outbreak, they will continue to perform as expected over the forecast period, The performances in cigars, cigarillos and smoking tobacco, which will generally worsen in 2020 due to the pandemic, will be generally improving as the forecast period progresses.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Tobacco in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Russia?
What are the major brands in Russia?
Which sector of the tobacco products market is the largest by value sales in Russia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Russia?
Which sector is the most heavily taxed in Russia?
Which companies dominate in the total tobacco market in Russia in terms of market share?
What is the distribution channel split for the tobacco products market in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Russia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Substantial growth in illicit trade driven by tax increases and decreasing disposable incomes

Donskoy Tabak acquisition solidifies JTI Russia’s leadership in cigarettes as competitors are switching their focus elsewhere

Traditional tobacco products to struggle as next-generation products continue to thrive

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

No recovery in sight for cigarette volume sales, as illicit trade booms due to rising tax levels

Slim cigarettes are gaining share due to cheaper prices and the variety of flavours

Leading player JTI Russia increases its share, as players concentrate new product development on flavour capsules

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 8 Sales of Cigarettes: Volume 2014-2019
Table 9 Sales of Cigarettes by Category: Value 2014-2019
Table 10 Sales of Cigarettes: % Volume Growth 2014-2019
Table 11 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 12 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 13 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 14 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 15 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 16 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 17 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 18 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 19 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 20 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 21 Forecast Sales of Cigarettes: Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 23 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 25 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 27 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigars and cigarillos growing out of fashion; no developments in fine-cut tobacco culture

Hookah smoking culture fuelled by tobacco-free fruit mixes

Lane continues to dominate cigars and cigarillos; Al Fakher threatened by emerging players

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 30 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 31 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 34 Sales of Cigars by Size: % Volume 2014-2019
Table 35 Sales of Cigarillos by Price Platform 2014-2019
Table 36 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 37 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 38 NBO Company Shares of Cigars: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 40 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamic heated tobacco continues to grow; non cig-a-like closed systems taking share from cig-a-likes

Nicotine salts are becoming a flavour of choice for vaping systems

Phillip Morris to face growing competition as heated tobacco’s booming sales

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 55 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 56 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 57 Sales of Heated Tobacco: Volume 2014-2019
Table 58 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 60 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 61 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 62 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 63 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 64 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 65 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 66 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 67 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 68 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 69 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 70 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 71 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 72 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 73 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 75 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Substantial growth in illicit trade driven by tax increases and decreasing disposable incomes

Donskoy Tabak acquisition solidifies JTI Russia’s leadership in cigarettes as competitors are switching their focus elsewhere

Traditional tobacco products to struggle as next-generation products continue to thrive

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Russia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Substantial growth in illicit trade driven by tax increases and decreasing disposable incomes

Donskoy Tabak acquisition solidifies JTI Russia’s leadership in cigarettes as competitors are switching their focus elsewhere

Traditional tobacco products to struggle as next-generation products continue to thrive

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

No recovery in sight for cigarette volume sales, as illicit trade booms due to rising tax levels

Slim cigarettes are gaining share due to cheaper prices and the variety of flavours

Leading player JTI Russia increases its share, as players concentrate new product development on flavour capsules

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigars and cigarillos growing out of fashion; no developments in fine-cut tobacco culture

Hookah smoking culture fuelled by tobacco-free fruit mixes

Lane continues to dominate cigars and cigarillos; Al Fakher threatened by emerging players

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamic heated tobacco continues to grow; non cig-a-like closed systems taking share from cig-a-likes

Nicotine salts are becoming a flavour of choice for vaping systems

Phillip Morris to face growing competition as heated tobacco’s booming sales

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?