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Country Report

Tobacco in

Tobacco in Russia

47 pages, Jul 2018

US$2,100

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Executive Summary

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Excise taxes continue to increase and negatively affect Russia’s tobacco market

In 2017, the government continued to increase excise rates for all categories of tobacco. For quite new categories in Russia, such as e-liquids containing nicotine, single use cig-a-likes and heated tobacco, excise taxes were introduced for the first time.

Heated tobacco records the strongest growth in 2017

Heated tobacco recorded the strongest retail value growth in 2017. In 2016 Philip Morris International enjoyed a monopoly with its HEETS and Iqos brands, but in 2017 British American Tobacco-SPb launched its Glo brand.

Japan Tobacco acquires Donskoy Tabak

The increase in excises and, as a consequence, the growth of the illicit trade, the continuing consumer emphasis on saving and the reduction of smoking prevalence remained the main factors in the tough competitive environment in cigarettes in 2017. In these conditions, players use various tools to increase their share.

No significant changes in distribution of tobacco in Russia in 2017

Independent small grocers remained the leading distribution channel for cigarettes, whilst tobacco specialists continued to lead in cigars, cigarillos and smoking tobacco in Russia in 2017. In support of cigarettes, the development of food/drink specialists should also be noted due to the growing popularity of the Krasnoe i Beloe retail chain.

No positive changes in retail volume sales expected over the forecast period

The government policy of increasing excise taxes, as well as the existing measures aimed at reducing smoking, will likely negatively affect the entire tobacco market in Russia over the forecast period. This is set to particularly affect cigarettes, as will increases in the illicit trade of cigarettes and a decline in smoking prevalence.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Tobacco in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Russia?
What are the major brands in Russia?
Which sector of the tobacco products market is the largest by value sales in Russia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Russia?
Which sector is the most heavily taxed in Russia?
Which companies dominate in the total tobacco market in Russia in terms of market share?
What is the distribution channel split for the tobacco products market in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Russia

EXECUTIVE SUMMARY

Excise taxes continue to increase and negatively affect Russia’s tobacco market

Heated tobacco records the strongest growth in 2017

Japan Tobacco acquires Donskoy Tabak

No significant changes in distribution of tobacco in Russia in 2017

No positive changes in retail volume sales expected over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Vapour prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Russia

HEADLINES

PROSPECTS

Price growth slows despite excise tax increases in 2017

Flavour capsule cigarettes enjoys a significant share increase in 2017

Cigarette formats perceived as “more healthy” continue to gain share in 2017

COMPETITIVE LANDSCAPE

Japan Tobacco strengthens its leadership with the 100% acquisition of Donskoy Tabak

Success of heated tobacco products leads to share declines

Growth in illicit trade negatively affects the competitive landscape in 2017

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Russia

HEADLINES

PROSPECTS

Signs of recovery for cigars

Filter and flavoured cigarillos grow

Fine cut tobacco is not considered an economic alternative to cigarettes by consumers

COMPETITIVE LANDSCAPE

Corporación Habanos remains the leading GBO in cigars

Lane continues to dominate cigarillos

Al Fakher Tobacco Trading continues to lead smoking tobacco

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Russia

HEADLINES

PROSPECTS

Heated tobacco remains the most dynamic category

Cig-a-likes demonstrates negative vibes in 2017

Decline of regular cigarettes drives heated tobacco and open vaping systems

COMPETITIVE LANDSCAPE

British American Tobacco-SPb enters heated tobacco in 2017

Chinese manufacturers lead vapour products

Legislation changes in 2017 negatively affect the competitive landscape

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 66 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2015
Table 67 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 69 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 70 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 71 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 72 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 73 Distribution of Vapour Products by Format: % Value 2012-2017
Table 74 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 75 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Excise taxes continue to increase and negatively affect Russia’s tobacco market

Heated tobacco records the strongest growth in 2017

Japan Tobacco acquires Donskoy Tabak

No significant changes in distribution of tobacco in Russia in 2017

No positive changes in retail volume sales expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Russia

EXECUTIVE SUMMARY

Excise taxes continue to increase and negatively affect Russia’s tobacco market

Heated tobacco records the strongest growth in 2017

Japan Tobacco acquires Donskoy Tabak

No significant changes in distribution of tobacco in Russia in 2017

No positive changes in retail volume sales expected over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Vapour prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Russia

HEADLINES

PROSPECTS

Price growth slows despite excise tax increases in 2017

Flavour capsule cigarettes enjoys a significant share increase in 2017

Cigarette formats perceived as “more healthy” continue to gain share in 2017

COMPETITIVE LANDSCAPE

Japan Tobacco strengthens its leadership with the 100% acquisition of Donskoy Tabak

Success of heated tobacco products leads to share declines

Growth in illicit trade negatively affects the competitive landscape in 2017

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Russia

HEADLINES

PROSPECTS

Signs of recovery for cigars

Filter and flavoured cigarillos grow

Fine cut tobacco is not considered an economic alternative to cigarettes by consumers

COMPETITIVE LANDSCAPE

Corporación Habanos remains the leading GBO in cigars

Lane continues to dominate cigarillos

Al Fakher Tobacco Trading continues to lead smoking tobacco

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Russia

HEADLINES

PROSPECTS

Heated tobacco remains the most dynamic category

Cig-a-likes demonstrates negative vibes in 2017

Decline of regular cigarettes drives heated tobacco and open vaping systems

COMPETITIVE LANDSCAPE

British American Tobacco-SPb enters heated tobacco in 2017

Chinese manufacturers lead vapour products

Legislation changes in 2017 negatively affect the competitive landscape

CATEGORY INDICATORS

CATEGORY DATA

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