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Country Report

Tobacco in

Tobacco in Russia

Jun 2021

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

The impact of the outbreak of the Coronavirus (COVID-19) pandemic and the government’s measures to halt the spread of the virus in the country showed similarities and differences according to the category in 2020. The introduction of social distancing measures and the closure of some shops that did not sell food products, namely tobacco specialists, were more than covered by the positive effect of border closures on domestic retail sales.

COVID-19 country impact

Restrictions to prevent the spread of COVID-19 were introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February 2020, and extended to Iranians from 28 February and South Koreans from 1 March.

Company response

All the major tobacco players devised strategies to withstand COVID-19 restrictions. Despite the temporary suspension of work in tobacco factories in the early stage of the pandemic, tobacco players increased, rather than reduced, production volumes over 2020.

Retailing shift

E-commerce sales of cigarettes and smoking tobacco are banned in Russia, although sales of sticks, liquids and devices in all categories of e-vapour products and heated tobacco was allowed in 2020. This saw a further shift to e-commerce in heated tobacco products, which was already a strong category for the channel.

What next for tobacco?

COVID-19’s main impact on cigarettes in Russia was the reduction in the illicit trade due to the closure of borders. However, the easing of restrictions on consumer movement, the opening of borders, the adaptation of smugglers to new schemes and routes and rising prices in domestic retail channels are expected to see a strong rebound in the illicit trade in 2021.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Tobacco in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Russia?
What are the major brands in Russia?
Which sector of the tobacco products market is the largest by value sales in Russia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Russia?
Which sector is the most heavily taxed in Russia?
Which companies dominate in the total tobacco market in Russia in terms of market share?
What is the distribution channel split for the tobacco products market in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Russia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Russia

KEY DATA FINDINGS

2020 IMPACT

Slower but still strong pace of decline as consumers shift to perceived reduced-risk options

Government measures and the pandemic slow the illicit trade

Players increase production and new product development despite early pandemic setback

RECOVERY AND OPPORTUNITIES

Illicit trade, falling smoking prevalence and shift to alternatives to see steeper volume sales decline in 2021

Players set to focus on key demand trends for slim and flavour cigarettes

Higher prices and the reopening of borders likely to see rebound in illicit trade in 2021

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Russia

KEY DATA FINDINGS

2020 IMPACT

Foreign travel restrictions force turn to domestic retail for cigars and cigarillos

Closure of foodservice sees shift to retail sales and at-home consumption of smoking tobacco

Novelties help players raise awareness and gain retail volume shares in 2020

RECOVERY AND OPPORTUNITIES

Return to foodservice and foreign travel predicted to hinder domestic retail demand for cigars

Legal equation of hookah with tobacco products stimulates shift to retail sales and at-home consumption

Weak culture of consumption and illicit trade or economy cigarettes constrict room for fine cut tobacco

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

KEY DATA FINDINGS

2020 IMPACT

Non cig-a-like closed system records fastest value growth as consumers switch from cigarettes and other e-vapour products

Development of perceived reduced-risk, convenient and modern alternatives hits cig-a-likes and open vaping systems

The competition intensifies in heated tobacco as more players invest in innovation and distribution

RECOVERY AND OPPORTUNITIES

Tighter legislation set to slow the development and growth of closed vaping systems

Heated tobacco set to benefit from decline in cigarette smoking and tougher legislation on e-liquids

Open vaping systems predicted to lose further ground to easy-to-use next-generation alternatives in the forecast period

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 59 Sales of Heated Tobacco: Volume 2015-2020
Table 60 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 64 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 70 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 72 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 74 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 75 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 76 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Russia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Russia

KEY DATA FINDINGS

2020 IMPACT

Slower but still strong pace of decline as consumers shift to perceived reduced-risk options

Government measures and the pandemic slow the illicit trade

Players increase production and new product development despite early pandemic setback

RECOVERY AND OPPORTUNITIES

Illicit trade, falling smoking prevalence and shift to alternatives to see steeper volume sales decline in 2021

Players set to focus on key demand trends for slim and flavour cigarettes

Higher prices and the reopening of borders likely to see rebound in illicit trade in 2021

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Russia

KEY DATA FINDINGS

2020 IMPACT

Foreign travel restrictions force turn to domestic retail for cigars and cigarillos

Closure of foodservice sees shift to retail sales and at-home consumption of smoking tobacco

Novelties help players raise awareness and gain retail volume shares in 2020

RECOVERY AND OPPORTUNITIES

Return to foodservice and foreign travel predicted to hinder domestic retail demand for cigars

Legal equation of hookah with tobacco products stimulates shift to retail sales and at-home consumption

Weak culture of consumption and illicit trade or economy cigarettes constrict room for fine cut tobacco

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

KEY DATA FINDINGS

2020 IMPACT

Non cig-a-like closed system records fastest value growth as consumers switch from cigarettes and other e-vapour products

Development of perceived reduced-risk, convenient and modern alternatives hits cig-a-likes and open vaping systems

The competition intensifies in heated tobacco as more players invest in innovation and distribution

RECOVERY AND OPPORTUNITIES

Tighter legislation set to slow the development and growth of closed vaping systems

Heated tobacco set to benefit from decline in cigarette smoking and tougher legislation on e-liquids

Open vaping systems predicted to lose further ground to easy-to-use next-generation alternatives in the forecast period

CATEGORY INDICATORS