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Our Passport Tobacco database helps redirect assumptions and uncover new opportunities with global insights on category trends in 100 countries worldwide.

Providing a wealth of standardised and cross-comparable statistics, Passport Tobacco supports critical decision making with data and analysis at the country, regional and global level.

Research applications 

  • Align corporate strategy to the outlook and growth potential
    ​of the market 

  • Benchmark and track competitors 

  • Explore the full range of potential manufacturer clients 

  • Follow key consumer trends, opportunities and threats

  • Inform value chain strategy across ingredients, packaging, distribution and retailing

  • Analyse gaps in the tobacco market and explore market structures

  • Examine distribution trends to maximise channel revenue 

  • Inform procurement, logistics and shopper profiling


  • 13 years of historic market size data and 5 year forecasts

  • Duty paid value and volume sales

  • Illicit trade volume

  • Company and brand shares, sales volume and ranking

  • Company data by global brand owner and national subsidiary / licensee, global brand name and local brand name

  • Channel sales analysis

  • Brand pricing by category

  • Import, export, production and taxation data

  • Smoking population

  • Splits for tar levels, price bands, flavour capsules and sizes


  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 

  • Global reports on the latest market trends, new product activity and emerging growth  sectors examine the market from a global and regional perspective

  • Country reports analyse key trends and developments in
    ​100 national markets for all product categories, competitors and channels 

  • Company profiles evaluate the market position and financial performance of the leading national and international players

See our full tobacco category and country coverage