System Maintenance: Our website will be offline on Saturday September 7th from 4:30AM to 9:00AM BST. We will be using this time to improve our overall service.

As always, if you have questions or issues, please contact us at
  1. Home
  2. Solutions
  3. Tobacco


Our Passport Tobacco database helps redirect assumptions and uncover new opportunities with global insights on category trends in 100 countries worldwide.

Providing a wealth of standardised and cross-comparable statistics, Passport Tobacco supports critical decision making with data and analysis at the country, regional and global level.

Research applications 

  • Align corporate strategy to the outlook and growth potential
    ​of the market 

  • Benchmark and track competitors 

  • Explore the full range of potential manufacturer clients 

  • Follow key consumer trends, opportunities and threats

  • Inform value chain strategy across ingredients, packaging, distribution and retailing

  • Analyse gaps in the tobacco market and explore market structures

  • Examine distribution trends to maximise channel revenue 

  • Inform procurement, logistics and shopper profiling


  • 13 years of historic market size data and 5 year forecasts

  • Duty paid value and volume sales

  • Illicit trade volume

  • Company and brand shares, sales volume and ranking

  • Company data by global brand owner and national subsidiary / licensee, global brand name and local brand name

  • Channel sales analysis

  • Brand pricing by category

  • Import, export, production and taxation data

  • Smoking population

  • Splits for tar levels, price bands, flavour capsules and sizes


  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 

  • Global reports on the latest market trends, new product activity and emerging growth  sectors examine the market from a global and regional perspective

  • Country reports analyse key trends and developments in
    ​100 national markets for all product categories, competitors and channels 

  • Company profiles evaluate the market position and financial performance of the leading national and international players

See our full tobacco category and country coverage