The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2013
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A plethora of ever harsher anti-smoking measures is on the whole causing tobacco volumes in the region to decline but this is not the whole story. On the one hand pockets of legal tobacco growth remain, benefiting from rising incomes, but on the other hand there is substantial increase in illicit sales where financial measures such as growing taxation hit home. Moreover the number of smokers continues to rise (even though penetration is down), keeping the market from a sharper pace of decline.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Latin America saw a significant decline in tobacco volumes in 2011, at a pace similar to that seen in developed economies, with legislation, taxes and health campaigns all playing a part. Mexico is driving the regional trend.
Anti-smoking regulations in Latin America have expanded significantly, with the greatest changes being caused by widespread smoking bans in workplaces, restaurants and enclosed venues.
Although variable across the region, there is a trend toward more restrictive tax regimes driving up the price of cigarettes, causing both a reduction in smokers but also growth in illicit sales.
Argentina is bucking the regional trend of decline or static growth, and cigarette volumes continue to rise as the real price of cigarettes falls and consumers become more affluent.
New world-leading legislation in Brazil (and Chile) will mark the end of menthol cigarettes here and remove one of the globe’s major menthol markets.
Rising prices are driving an increase in illicit trade in a region where borders are notoriously lax and smuggling is rife. Historically, low prices have kept this issue at bay but this is set to change.
There is very limited innovation in the region, with advertising restrictions hampering product launches and the Brazilian menthol ban halting sales in the growing flavour capsule market. Pack size is therefore the main focus.
Despite a trend away from tobacco consumption, tobacco remains a key industry for the region, with Brazil remaining the world’s leading tobacco exporter.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.