Today’s Pampered Pets: Assessing the Future of Pet Care

Fur babies

Driven by a host of socio-economic and demographic factors, many owners are increasingly treating their dogs and cats as ersatz children, driving a strong trend towards premiumisation especially in the pet products market.

High-tech pets

Electronic pet products have proliferated over recent years, ranging from automatic feeders to GPS trackers and even laser toys.

The app revolution

This has gone hand-in-hand with the spread of the internet, with pet-related smartphone apps and even video games for pets increasingly commonplace.

Going green

A growing number of owners are taking account of the issue of sustainability when they are purchasing pet products. This is particularly evident in the cat litter segment.

Have pet, will travel

Owners are increasingly taking their pets with them when they travel, and hotels are increasingly welcoming pets, rather than merely tolerating them. A growing number of products for travelling pets are also being launched.

Pets with personality

Many owners are increasingly treating their pet as an extension of their own personality and purchasing clothing for them. Licensed products (everything from “Star Wars” to “Hello Kitty”) are increasingly visible in this space.

Weight watchers

Pet obesity is a growing health issue, and products and services (ranging from dog treadmills to pet gyms) that can alleviate this are growing in popularity.

Pampering takes root in emerging markets

Pet pampering is spreading to emerging markets, where a small, but growing, number of affluent owners are spending big on products and services for their pets.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment