The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2014
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Today’s pets are increasingly pampered: from sophisticated toys and high tech products, to environmentally friendly cat litter, the choice is wide, reflecting consumers’ preferences and behaviours. This reports explores market potential and opportunities for pet care manufacturers in light of some of the latest trends and developments in other fmcg industries.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Driven by a host of socio-economic and demographic factors, many owners are increasingly treating their dogs and cats as ersatz children, driving a strong trend towards premiumisation especially in the pet products market.
Electronic pet products have proliferated over recent years, ranging from automatic feeders to GPS trackers and even laser toys.
This has gone hand-in-hand with the spread of the internet, with pet-related smartphone apps and even video games for pets increasingly commonplace.
A growing number of owners are taking account of the issue of sustainability when they are purchasing pet products. This is particularly evident in the cat litter segment.
Owners are increasingly taking their pets with them when they travel, and hotels are increasingly welcoming pets, rather than merely tolerating them. A growing number of products for travelling pets are also being launched.
Many owners are increasingly treating their pet as an extension of their own personality and purchasing clothing for them. Licensed products (everything from “Star Wars” to “Hello Kitty”) are increasingly visible in this space.
Pet obesity is a growing health issue, and products and services (ranging from dog treadmills to pet gyms) that can alleviate this are growing in popularity.
Pet pampering is spreading to emerging markets, where a small, but growing, number of affluent owners are spending big on products and services for their pets.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.