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Strategy Briefing

Today’s Pampered Pets: Assessing the Future of Pet Care

40 pages, Mar 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Today’s pets are increasingly pampered: from sophisticated toys and high tech products, to environmentally friendly cat litter, the choice is wide, reflecting consumers’ preferences and behaviours. This reports explores market potential and opportunities for pet care manufacturers in light of some of the latest trends and developments in other fmcg industries.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Fur babies

Driven by a host of socio-economic and demographic factors, many owners are increasingly treating their dogs and cats as ersatz children, driving a strong trend towards premiumisation especially in the pet products market.

High-tech pets

Electronic pet products have proliferated over recent years, ranging from automatic feeders to GPS trackers and even laser toys.

The app revolution

This has gone hand-in-hand with the spread of the internet, with pet-related smartphone apps and even video games for pets increasingly commonplace.

Going green

A growing number of owners are taking account of the issue of sustainability when they are purchasing pet products. This is particularly evident in the cat litter segment.

Have pet, will travel

Owners are increasingly taking their pets with them when they travel, and hotels are increasingly welcoming pets, rather than merely tolerating them. A growing number of products for travelling pets are also being launched.

Pets with personality

Many owners are increasingly treating their pet as an extension of their own personality and purchasing clothing for them. Licensed products (everything from “Star Wars” to “Hello Kitty”) are increasingly visible in this space.

Weight watchers

Pet obesity is a growing health issue, and products and services (ranging from dog treadmills to pet gyms) that can alleviate this are growing in popularity.

Pampering takes root in emerging markets

Pet pampering is spreading to emerging markets, where a small, but growing, number of affluent owners are spending big on products and services for their pets.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Pet care: Global overview

Pets and owners increasingly intertwined

Dogs and cats become the new dolls

“Green” extends its range

Consumers pay more attention to sustainability

Toys and gadgets: The state of play

Technology on the rise: Online pets

Traditional Pet Products

Brain training for dogs and cats

Green toys go mainstream

Luxury bedding, with increased use of therapeutic materials

Tie-ins with cartoon characters boost sales of aquariums

Niche pet care

High-tech Pet Products

There’s an app for that!

High-tech toys to provide stimulation for indoor cats

Microchipping facilitates smart cat flap

Feeding pets that are home alone

Run doggy, run!

Pet Services

Not without my fur baby!

Pet airways grounded, but pet travel outlook remains robust

Rover.com aims to be Airbnb for pets

Luxury pet spas and doggie day care go above and beyond

The rise of premium pet grooming products

Pet grooming boom in emerging markets

Future Directions

Deepening pet humanisation key growth driver

Emerging markets’ potential

Separation anxiety to fuel ongoing growth in pet travel

High-tech trend to deepen as awareness of health issues grows

A deeper shade of green

Increased regulation could be the downside of pet humanisation

Underlying themes for successful strategies (1)

Underlying themes for successful strategies (2)

C onclusion

Why buy this report?

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Megatrends

Strategy Briefing

Today’s Pampered Pets: Assessing the Future of Pet Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Fur babies

High-tech pets

The app revolution

Going green

Have pet, will travel

Pets with personality

Weight watchers

Pampering takes root in emerging markets

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Pet care: Global overview

Pets and owners increasingly intertwined

Dogs and cats become the new dolls

“Green” extends its range

Consumers pay more attention to sustainability

Toys and gadgets: The state of play

Technology on the rise: Online pets

Traditional Pet Products

Brain training for dogs and cats

Green toys go mainstream

Luxury bedding, with increased use of therapeutic materials

Tie-ins with cartoon characters boost sales of aquariums

Niche pet care

High-tech Pet Products

There’s an app for that!

High-tech toys to provide stimulation for indoor cats

Microchipping facilitates smart cat flap

Feeding pets that are home alone

Run doggy, run!

Pet Services

Not without my fur baby!

Pet airways grounded, but pet travel outlook remains robust

Rover.com aims to be Airbnb for pets

Luxury pet spas and doggie day care go above and beyond

The rise of premium pet grooming products

Pet grooming boom in emerging markets

Future Directions

Deepening pet humanisation key growth driver

Emerging markets’ potential

Separation anxiety to fuel ongoing growth in pet travel

High-tech trend to deepen as awareness of health issues grows

A deeper shade of green

Increased regulation could be the downside of pet humanisation

Underlying themes for successful strategies (1)

Underlying themes for successful strategies (2)

C onclusion

Why buy this report?

Want to find out more about this report?

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