The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2015
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While ageing populations and lower fertility rates mean children are a dwindling demographic in the developed world, they nevertheless constitute a growing market force. With unprecedented purchasing power and influence on the household budget, tweens (aged 8-12) are increasingly recognised and behaving as an independent consumer group. This report examines the changing behaviours and spending habits of 3-12 year-olds, and the opportunities they offer marketers going forward.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
We examine the global impact of this demographic and its attitudes to technology, health, culture, relationships on relevant consumer markets; toys and games, character licensing, gaming, clothing and footwear, food and drink, health and beauty and baby and child-specific products.
While children may represent a dwindling demographic in terms of share of the population, they are a growing market force, with unprecedented purchasing power and influence on the household budget. As a result, young children and tweens are increasingly recognised as an independent consumer group.
For today’s children, the world is small. Despite their diversity, there are certain traits and characteristics of the new generation that are common to almost all. The global nature of the internet also means that children everywhere have shared cultural reference points.
Children are maturing at a younger age (sometimes referred to as the “kids getting older younger” or KGOY phenomenon). Tweens are starting to develop their sense of identity and are anxious to cultivate a sophisticated self-image.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.