Toilet Care

Increased hygiene-consciousness and the tendency towards home seclusion that resulted from the outbreak of COVID-19 caused a spike in overall demand for toilet care products in 2020. 2021 presented a markedly different picture, with total volume and…

Retail volume and current value sales of toilet care continued to grow in 2021, due to consumers adhering to higher standards of home hygiene and frequent cleaning during the ongoing COVID-19 pandemic. Toilet liquids/foam remains the largest…

Toilet care experienced a spike in overall demand in 2020 as Finns became more hygiene-conscious following the outbreak of COVID-19 and spent most of their time at home due to social distancing, remote working and public health restrictions. Panic…

After the exceptional retail value sales growth seen in 2020, toilet care sales growth declined in retail value and volume terms during 2021. This decline was mostly due to the high base of sales growth experienced in the previous year. Despite the…

Toilet care performed well in 2020 as a direct consequence of the COVID-19 pandemic. People were spending much more time at home which increased demand, plus the pandemic resulted in elevated hygiene-consciousness amongst many consumers who wanted to…

While toilet care benefitted from the pandemic in 2020, its value growth was not as significant as for bleach. Toilet care products are perceived as more luxury products, that also give off a pleasant smell, as well as disinfecting. The relatively…

Although sales are notable in several toilet care categories, toilet liquids/foam continued to dominate in 2021. These products enjoy higher awareness amongst Indonesian consumers compared with other types of toilet care products. They are known for…

Preventative hygiene and more idle time at home led to an increase in overall demand for toilet care in 2021, albeit at a slower rate than that of the previous year. Many consumers continued to worry about contracting COVID-19, thus maintaining their…

Toilet care saw significant retail value and volume growth in 2020. COVID-19 triggered an elevated sense of hygiene-consciousness among consumers, benefiting sales of home care products including toilet care products. Moreover, with more time spent…

Hygiene in toilets was one of the main concerns for many households in Colombia during the COVID-19 pandemic, although toilet care products are not particularly popular in the country. Most households use bleach for this purpose due to its well-known…

Toilet care registered higher value growth in 2020 as the COVID-19 pandemic made consumers more hygiene aware. In terms of products, toilet liquids/foams was the strongest performer, as they are cheaper than other products and also consumers had more…

Toilet care saw an improvement in its performance in volume terms in 2020 and 2021, going from recording declining sales to stagnation, with consumers spending more time at home, and therefore using their bathrooms/toilets more often, and also…

After seeing a notable retail current value decline in 2020, toilet care continued to see its sales fall in 2021, although the rate of decline was slower, and only minor. Despite additional waves of the pandemic the category did not gain much…

As consumers spend greater time outside of the home in 2021 due to an easing of restrictions compared to the home seclusion trend of 2020, bathroom usage in local households has been more limited. Consequently, the need for frequent bathroom cleaning…

While COVID-19 drove a spike in demand for toilet care products, the category did not perform up to 2020 standards in 2021. However, retail value sales stayed above 2019 levels.

Toilet care sales remained higher than pre-COVID-19 levels in current value terms in 2021. This demand was fuelled by ongoing hygiene fears created by the COVID-19 pandemic. Furthermore, sales were also boosted by the fact many consumers continued to…

Lockdown and the rise in consumers working or studying at home in 2020 saw volume sales of toilet care hold steady, following consistent decline over the review period. Increased concern related to hygiene and sanitation supported this, and lingering…

During lockdown in 2020, whole families had to stay at home and therefore used the toilet more frequently. This in turn stimulated more demand for toilet care during this period. However, despite the greater awareness for more cleaning during the…

Toilet care witnessed a spike in demand in 2020 after the outbreak of COVID-19 made Turks more hygiene-conscious and people spent most of their time at home due to social distancing, remote working and lockdown measures. The same factors continued to…

In 2021, consumers continued to be aware of the importance of cleaning as a result of COVID-19, focusing on the hygiene of their toilets and other areas where germs are more likely to spread. Official sources stressed the importance of cleaning areas…