Toilet Care

Towards the end of the review period, there was strong focus and attention on improving sanitation in India. The government’s Clean India mission was one of the major initiatives undertaken over the review period to improve sanitation by making India...

Rim blocks continues to see the largest current value growth in the toilet care category. This is because they are both convenient and out of sight - as well as affordable. Consumers in the US are increasingly switching to rim blocks as they are ...

While toilet care offers in Costa Rica have mostly focused on generic and low-priced rim blocks, particularly para-dichlorobenzene (PCB) pastilles, demand for toilet care has continued to develop in line with population growth, and brands have been ...

Generally, there is a lack of education among consumers regarding toilet care, with little awareness of the different product types. This affects their evaluation of products and thus their purchasing, as they tend to stick to products they are more ...

As consumers are increasingly living busier lives, many are searching for products that perform multiple functions and save time – including products that save time when cleaning. This has led to the growing popularity of rim blocks, which are not ...

Convenience continues to drive sales ...

Toilet care is perceived as mature in Taiwan, although consumers are always looking for better methods to clean their toilets and maintain pleasant odours after cleaning. Manufacturers have thus kept investing in developing new scents and introducing...

This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming ...

Given a challenging economic environment characterised by rising interest rates and limited spending, consumers opt for home care products that are more effective for the household and offer value for money. Multipurpose products such as bleach are ...

Toilet care was the strongest performer within the main categories of home care in current value terms in 2019. Benefitting from the specialisation trend that developed over the review period, consumers became less willing to compromise on toilet ...

The rate of decline in total toilet care volume sales in 2019 was higher than that recorded in 2018, and also surpassed the negative CAGR for the entire review period. This was mainly due to high inflation and worsening economic conditions in ...

Toilet care in Sweden is growing in value terms and has been for the last six years. However, there are some concerns about the future performance of the category. Most of subcategories are mature, with established products that have little to no ...

As Slovenia prospers, consumers have more disposable income to allocate to home care products. Increased budgets mean that more products are seen to be priority purchases. The growth of toilet care reflects the growing demand for more convenience and...

While the selection of product types and formats on offer in toilet care in Saudi Arabia has expanded considerably in recent years, toilet liquids/foam products remained by far the most popular choice in the category in 2019. Most toilet liquids/foam...

In recent years, rural people in Vietnam have become better educated about the importance of maintaining good hygiene, with toilet care products now regarded as being among the most important items in the household. Demand for these products is ...

Toilet care unit price grew significantly in 2019, heavily penalising volume sales. This trend is also the result of product innovation and substantial marketing campaigns for value-added products but also linked to inflation. However, many consumers...

Urbanisation in Kazakhstan continues, with improved standards of living related to the sustainable economic development of the country. The increasing number of urban dwelling consumers, who typically live in modern and spacious homes, are keen to ...

In 2018, the number of single-person households reached 5.9 million and the number will exceed 8.1 million by 2040, according to Korea Statistics. Householders desire to use their time efficiently thus toilet care reduces the cleaning time and ...

The use of toilet care products remained limited in Colombia in 2019, with the category actually recording a steep decline in consumption over the year. Many local consumers remain unconvinced of the need for and advantages of using specialised ...

Toilet care posted value sales growth in 2019 driven by consumers’ desire to create a pleasant atmosphere throughout their homes, including the bathroom, which has always been considered the toughest area to clean. Germans are looking for effective ...