Toilet Care

This briefing analyses SC Johnson’s performance in home care, discussing its strategic direction and the future growth areas of the product categories in which it operates. The company has been performing strongly in air care and home insecticides ...

This briefing explores Procter & Gamble’s performance in the global market for home care, discussing its strategic direction, as well as future growth areas within the categories it operates in. Its business witnessed growth over the review period, ...

The Clorox Company’s strong brand positioning within key categories in home care is a fundamental part of its strategy, especially in North America and Latin America. However, as the industry continues to evolve and mature regarding cleaning habits ...

This company profile discusses the performance of Reckitt Benckiser’s home care division over recent years and defines the key future growth areas of the company’s business. The company is undergoing profound structural changes, creating two ...

Amway Corp is the leading player within home care direct selling and has a strong presence in Asia Pacific and Eastern Europe. The company plans to intensify its activities in nutrition and wellness and has scaled down its focus and operations in ...

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product ...

Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

Colgate-Palmolive has been a key market player in the home care industry for many years with a strong presence in Latin America. Sluggish sales in its home care categories and rising competition from established players and private labels are some of...

In line with improvements in general living standards, consumers in Pakistan are becoming more hygiene-conscious. This trend supported robust growth in retail volume and current value sales for toilet care in 2018, and should continue to bolster the ...

Urbanisation, increased marketing and rising consumer awareness of toilet specific cleaning products, supported by the expansion of modern retailers, are some of the factors that are expected to boost growth in toilet care over the coming years. In ...

Consumers are increasingly living in a “hyperlife” and need to save time on many aspects of their lives. They are searching for products that perform multiple functions and save time. Due to their busy lifestyles, especially millennials, consumers ...

Value sales of toilet care remained stagnant in 2018 as the category is reaching maturity. The highest sales came from ITBs, especially rim blocks, as consumers’ lifestyles became busier, impacting cleaning norms. In addition, ITBs also satisfied the...

Toilet care was the strongest performer within home care in current value terms in 2018. Benefitting from the specialisation trend which developed over the review period, consumers were unwilling to compromise on toilet care in their attempt to save ...

The toilet care category remains very small in Guatemala for two reasons: firstly, toilets are still considered a luxury and there is a large consumer base of lower to middle class homes that still use latrines and do not have indoor toilets. ...

Consumers are becoming increasingly busy and thus opting for products that provide convenience and require less time. The main products catering to these needs are rim products and toilet liquids. Consumers also demand innovation in terms of design, ...

In Kazakhstan, busy consumers, especially in the urban areas, search for quick, convenient and simple ways to conduct toilet cleaning. Hence, toilet liquids/foam and rim blocks generated the highest sales in 2018....

Increasing living standards and growing hygiene awareness are supporting sales of toilet care products, with growth in 2018 mainly being fuelled by rising demand for ITBs. These products not only fight bacteria, germs and foul odours, but are also ...

Toilet cleaning is the second most unpopular household chore after ironing according to a consumer survey conducted by a leading online real estate portal in Germany. Even though hygiene and superior cleanliness of bathrooms and toilets in particular...

Toilet care is set to experience a stable performance over the forecast period in both retail volume terms and value terms (current value terms as well as at constant 2018 prices). However, maturity is starting to set in, resulting in marginally ...