Toilet Care

Market research on the toilet care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Toilet Care in Kenya

Mar 2019

Urbanisation, increased marketing and rising consumer awareness of toilet specific cleaning products, supported by the expansion of modern retailers, are some of the factors that are expected to boost growth in toilet care over the coming years. In ...

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Toilet Care in Canada

Mar 2019

Consumers are increasingly living in a “hyperlife” and need to save time on many aspects of their lives. They are searching for products that perform multiple functions and save time. Due to their busy lifestyles, especially millennials, consumers ...

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Toilet Care in Switzerland

Feb 2019

Value sales of toilet care remained stagnant in 2018 as the category is reaching maturity. The highest sales came from ITBs, especially rim blocks, as consumers’ lifestyles became busier, impacting cleaning norms. In addition, ITBs also satisfied the...

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Toilet Care in the United Arab Emirates

Feb 2019

Toilet care was the strongest performer within home care in current value terms in 2018. Benefitting from the specialisation trend which developed over the review period, consumers were unwilling to compromise on toilet care in their attempt to save ...

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Toilet Care in Guatemala

Feb 2019

The toilet care category remains very small in Guatemala for two reasons: firstly, toilets are still considered a luxury and there is a large consumer base of lower to middle class homes that still use latrines and do not have indoor toilets. ...

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Toilet Care in Georgia

Feb 2019

Consumers are becoming increasingly busy and thus opting for products that provide convenience and require less time. The main products catering to these needs are rim products and toilet liquids. Consumers also demand innovation in terms of design, ...

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Toilet Care in Kazakhstan

Feb 2019

In Kazakhstan, busy consumers, especially in the urban areas, search for quick, convenient and simple ways to conduct toilet cleaning. Hence, toilet liquids/foam and rim blocks generated the highest sales in 2018....

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Toilet Care in Lithuania

Feb 2019

Increasing living standards and growing hygiene awareness are supporting sales of toilet care products, with growth in 2018 mainly being fuelled by rising demand for ITBs. These products not only fight bacteria, germs and foul odours, but are also ...

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Toilet Care in Germany

Feb 2019

Toilet cleaning is the second most unpopular household chore after ironing according to a consumer survey conducted by a leading online real estate portal in Germany. Even though hygiene and superior cleanliness of bathrooms and toilets in particular...

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Toilet Care in Estonia

Feb 2019

Toilet care is set to experience a stable performance over the forecast period in both retail volume terms and value terms (current value terms as well as at constant 2018 prices). However, maturity is starting to set in, resulting in marginally ...

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Toilet Care in Uruguay

Feb 2019

Rim blocks are the cheapest toilet care options in Uruguay, offering a good alternative especially for low- income consumers in the country. A vast number of consumers consider specific toilet care products unnecessary and instead use bleach as a ...

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Toilet Care in Macedonia

Feb 2019

Toilet care continued to record moderate growth, largely driven by the growing significance of the trend of convenience, an increasingly important factor supporting growth of toilet care and many other home care categories in 2018. Throughout the ...

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Toilet Care in Bosnia-Herzegovina

Feb 2019

In 2018, toilet care recorded its strongest performance of the review period, having started to achieve solid growth over 2015/2016. Since then, the category has benefited from an increase in promotional activities, with manufacturers focusing on ...

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Toilet Care in Taiwan

Feb 2019

Toilet care is perceived as a mature category in Taiwan, although consumers are always looking for better methods to clean their toilets and maintain pleasant aromas after cleaning. Manufacturers have thus kept investing in developing new scents and ...

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Toilet Care in Uzbekistan

Feb 2019

Toilet care is not well developed in Uzbekistan, with toilets liquids by far the most popular products. The majority of consumers remain unaware of the presence of products other than toilet liquids. Nevertheless, products such as in-cistern devices,...

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Toilet Care in Azerbaijan

Feb 2019

Toilet care grew in volume and current value terms in Azerbaijan in 2018, mainly driven by the improved macroeconomic situation and more stable monetary system. Overall, keeping the toilet clean and fresh is a traditionally important household task; ...

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Toilet Care in Latvia

Feb 2019

With Latvia’s economy showing stable growth towards the end of the review period disposable income has risen while unemployment has fallen. This has allowed consumers to trade up to more convenient products such as toilet care tablets/powders, which ...

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Toilet Care in Croatia

Feb 2019

Volume sales of toilet care fell for the 10th year in a row in 2018. While the category’s initial decline coincided with the advent of the economic downturn, the ongoing contraction once the economy started to recover shows that other factors must be...

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Toilet Care in Costa Rica

Feb 2019

Being mostly focused on generic and low-priced rim blocks, particularly para-dichlorobenzene (PCB) pastilles, the demand for toilet care continued to develop in line with population growth, using functional and easy-to-use claims to reach additional ...

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Toilet Care in Cameroon

Feb 2019

2018 saw the entrance of more retailers, such as Carrefour Market. With the diversity of products offered and the affluence of consumers frequenting these channels, many changed their purchasing habits. An increasing number of middle income consumers...

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