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Strategy Briefing
IFA 2018 Review: Major Investments in Voice, AI and Future Promises, but Few New Products
Oct 2018
The Internationale Funkausstellung (IFA) is a key consumer electronics and appliance show held annually during September in Berlin. Along with showing key launches slated for 2019, manufacturers and brands are with increasing regularity showing ...
Strategy Briefing
Water Scarcity: Day Zero – Psychologies of Abundance, Compromise & Crisis
Aug 2018
Looking at the longer term, with so much of the world‘s population subject to water scarcity crises, it is not just an opportunity but a duty for brands to be a part of the solution, investing in the R&D and logistics to bring low water and no water ...
Strategy Briefing
Home Care: Quarterly Statement Q2 2018
Jul 2018
In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...
Company Profile
Henkel AG & Co KGaA in Home Care
Jul 2018
Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...
Country Report
Toilet Care in the Philippines
Jul 2018
Toilet liquids/foam recorded the highest growth in toilet care in 2017. Unlike other categories within toilet care, such as rim blocks and in-cistern devices that target specific components of a latrine system that a consumer does not check daily, ...
Company Profile
Reckitt Benckiser Group Plc In Home Care
Jun 2018
Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...
Company Profile
Lion Corp in Home Care
Jun 2018
Japanese company, Lion Corp faces challenging conditions in its mature domestic market. This profile analyses the company’s strategic response, examining its efforts to focus on high-added-value products and categories, and considering the limited ...
Strategy Briefing
The World Market for Home Care
May 2018
This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also ...
Company Profile
Unilever Group in Home Care
May 2018
Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...
Company Profile
Procter & Gamble Co, The in Home Care
Apr 2018
Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...
Company Profile
SC Johnson & Son Inc in Home Care
Apr 2018
The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...
Country Report
Toilet Care in the United Arab Emirates
Mar 2018
Toilet care recorded the strongest retail value growth in home care in 2017. Benefiting from the specialisation trend which developed over the review period, consumers did not compromise on toilet care products in their attempt to save money and ...
Country Report
Toilet Care in Australia
Mar 2018
Rim liquids saw positive value growth in 2017, connected to toilet care’s overall growth driven by the health and wellness trend and continuous innovation. Consumers prefer products in liquid form, which is noted as rim liquids and toilet ...
Country Report
Toilet Care in Kenya
Mar 2018
Rim blocks is relatively new to toilet care. Reckitt Benckiser East Africa Ltd introduced Harpic caged rim block in the latter part of the review period. Its popularity among Kenyan households remains low but is steadily increasing among middle-class...
Country Report
Toilet Care in Japan
Mar 2018
Japanese people are famously focused on hygiene and this applies especially when it comes to toilets. Indeed, it is common for Japanese people to give their toilets a thorough scrubbing on a daily basis. This has long supported sales of toilet care ...
Country Report
Toilet Care in Turkey
Mar 2018
Turks with traditional habits mainly opt for cost-efficient and effective products with a strong performance, when cleaning their toilets. Accordingly, due to the effectiveness this provides, most local consumers continue to prefer bleach for home ...
Country Report
Toilet Care in Cameroon
Mar 2018
Despite a stronger economy and growing disposable incomes, consumers remain price-sensitive when purchasing toilet care products. Consequently, toilet care is a niche in an economy where purchases are rationalised. This is partly due to a preference ...
Country Report
Toilet Care in Vietnam
Mar 2018
Thanks to efforts to educate the public of the importance of keeping good hygiene for better health, toilet care products have become one of the essential items in every household. Thus, demand for these products is high, particularly in urban areas....
Country Report
Toilet Care in Bolivia
Mar 2018
Bolivian consumers have traditionally used abrasive products to clean their bathrooms, always looking for the best results in eliminating fungus and dirt. The most common products use for bathroom and toilet cleaning in Bolivia is nitric acid, which ...
Country Report
Toilet Care in the United Kingdom
Mar 2018
Toilet care continued to record healthy current value growth in 2017. Specifically, ITBs such as rim blocks and rim liquids fared well, and they are also expected to perform well over the forecast period. Time-savvy consumers in the UK are enjoying ...
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