Toilet Care

Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s ...

Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth ...

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the...

Although COVID-19 increased the interest in health and hygiene in 2020, volume and value demand for toilet care products remained aligned to growth recorded in 2019. This was due to consumers placing more emphasis on affordable products, with ...

Although COVID-19 increased the interest in health and hygiene in 2020, volume demand for toilet care products did not increase, with value growth rising slightly compared to 2019. This is due to the smaller size of the category, with household ...

While toilet care saw an upturn in demand in 2020 as part of a general stockpiling trend in March and the home seclusion trend combined with greater hygiene awareness, the category’s overall volume growth rate was lower compared to the dynamic ...

Although consumers spent more time at home in 2020 due to the lockdowns imposed by the government, toilet cleaning was not the first household chore to be prioritised. However, demand for toilet care remained stable during the year. The main growth ...

Prior to 2020 toilet care had been recording modest growth; however, following the outbreak of COVID-19 there was a noticeable increase in retail volume sales. There were two main factors behind this: Firstly, there was an increased focus on good ...

Generally, there used to be a lack of education amongst Tunisian consumers regarding toilet care, with little awareness of the various product types. However, the COVID-19 pandemic helped increase consumers’ awareness of hygiene as well as seeking ...

In 2020, demand for products in toilet care surged following the initial outbreak of COVID-19 in Pakistan and the announcement of lockdown measures in the country. This led to higher than average sales growth in 2020 as consumers focused their ...

Toilet care recorded a stable growth in 2020. Product scent remains a significant feature that consumers evaluate when choosing toilet care products because it can strengthen the sense of cleanness. However, during 2020, due to the sanitary crisis, ...

Due to COVID-19 consumers spent considerably more time at home during 2020 and as such used the toilets in their home more frequently. Given this increased usage the demand for toilet care naturally increased too, with this being reflected in the ...

Toilet care saw stronger growth in 2020 as a result of the COVID-19 crisis. Official sources such as the CDC emphasised the importance of cleaning areas where germs are more likely to spread, such as toilets and kitchens. Moreover, the fact that ...

Toilet care benefits from consumers spending more time at home during COVID-19 lockdowns and working from home in 2020. This has ultimately led to people spending more time in the bathroom and, combined with higher standards of cleaning and home ...

As a consequence of the COVID-19 pandemic, Slovenians were increasingly aware of cleaning areas where germs are more likely to spread, such as toilets and kitchens, which was a boost for both categories in 2020. At the same time, home seclusion meant...

With COVID-19, bathroom hygiene became extremely important for all consumers in Italy, thus boosting the retail current value growth of toilet care in 2020. Toilet care tablets/powders, toilet liquids/foam and ITBs were most positively impacted by ...

In 2020, the advent of COVID-19 positively affected sales of toilet care in Spain as consumers urgently sought to disinfect and clean their homes. Toilet care products with bleach received more demand for the sanitation properties, and this led to ...

In response to the outbreak of COVID-19, toilet care will perform well in volume terms as sales have increased notably. Due to lockdown and then the ongoing regulations, consumers have been spending more time at home during 2020 and have therefore ...

Toilet care benefitted from COVID-19 in 2020, with healthy current value and volume growth. With people spending more time at home and also a need to clean toilets regularly to stop the spread of COVID-19, toilet care profited. There was also less ...

Toilet care saw significant retail value and volume growth in 2020. COVID-19 triggered an elevated sense of hygiene-consciousness among consumers, benefiting sales of home care products including toilet care products. Moreover, with more time spent ...