Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Toilet care tablets/powders, toilet care cleaning systems and toilet liquids/foams are all set to register declines in 2021 when compared to 2020’s surge in demand. Rim blocks and rim liquids on the other hand, will remain stable. This is due to…
There are numerous formats of toilet care products available in the United Arab Emirates, although toilet liquids/foam accounted for the highest sales in 2021, due to the easy and practical application of these products. Consumers in the country are…
Toilet care benefited in 2020 from heightened hygiene concerns as a result of the pandemic, resulting in above average retail volume growth compared to the review period as a whole. However, after the peak of COVID-19, the growth rate has fallen…
Working from home and home schooling amidst the COVID-19 health crisis in 2020 meant that more people stayed at home, and thus needed to use the household toilet more often. Therefore, there was an increase in demand for toilet care products, with…
Local consumers are retaining high standards of hygiene in the home as a result of the pandemic. This includes the frequent cleaning of toilets, with specific products such as toilet cleaning systems enjoying strong growth in 2021 by offering greater…
As consumers spend greater time outside of the home in 2021 due to an easing of restrictions compared to the home seclusion trend of 2020, bathroom usage in local households has been more limited. Consequently, the need for frequent bathroom cleaning…
Procter & Gamble is the leading global player in the home care market, with the majority of its value sales coming from its laundry care business. The pandemic has led to an uptake in the demand for hygiene products, offering growth potential for the…
Colgate-Palmolive is a key global player in home care, with a strong presence in laundry care, surface care and dishwashing. Amidst the Coronavirus (COVID-19) pandemic, dishwashing was boosted by increased home cooking, while the growing focus on…
Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s…
Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth…
Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the…
Although COVID-19 increased the interest in health and hygiene in 2020, volume and value demand for toilet care products remained aligned to growth recorded in 2019. This was due to consumers placing more emphasis on affordable products, with…
Although COVID-19 increased the interest in health and hygiene in 2020, volume demand for toilet care products did not increase, with value growth rising slightly compared to 2019. This is due to the smaller size of the category, with household…
While toilet care saw an upturn in demand in 2020 as part of a general stockpiling trend in March and the home seclusion trend combined with greater hygiene awareness, the category’s overall volume growth rate was lower compared to the dynamic…
Although consumers spent more time at home in 2020 due to the lockdowns imposed by the government, toilet cleaning was not the first household chore to be prioritised. However, demand for toilet care remained stable during the year. The main growth…
Prior to 2020 toilet care had been recording modest growth; however, following the outbreak of COVID-19 there was a noticeable increase in retail volume sales. There were two main factors behind this: Firstly, there was an increased focus on good…
Generally, there used to be a lack of education amongst Tunisian consumers regarding toilet care, with little awareness of the various product types. However, the COVID-19 pandemic helped increase consumers’ awareness of hygiene as well as seeking…
In 2020, demand for products in toilet care surged following the initial outbreak of COVID-19 in Pakistan and the announcement of lockdown measures in the country. This led to higher than average sales growth in 2020 as consumers focused their…
Toilet care recorded a stable growth in 2020. Product scent remains a significant feature that consumers evaluate when choosing toilet care products because it can strengthen the sense of cleanness. However, during 2020, due to the sanitary crisis,…
Due to COVID-19 consumers spent considerably more time at home during 2020 and as such used the toilets in their home more frequently. Given this increased usage the demand for toilet care naturally increased too, with this being reflected in the…