Toilet Care

Increased hygiene-consciousness and the tendency towards home seclusion that resulted from the outbreak of COVID-19 caused a spike in overall demand for toilet care products in 2020. 2021 presented a markedly different picture, with total volume and…

Retail volume and current value sales of toilet care continued to grow in 2021, due to consumers adhering to higher standards of home hygiene and frequent cleaning during the ongoing COVID-19 pandemic. Toilet liquids/foam remains the largest…

Toilet care experienced a spike in overall demand in 2020 as Finns became more hygiene-conscious following the outbreak of COVID-19 and spent most of their time at home due to social distancing, remote working and public health restrictions. Panic…

After the exceptional retail value sales growth seen in 2020, toilet care sales growth declined in retail value and volume terms during 2021. This decline was mostly due to the high base of sales growth experienced in the previous year. Despite the…

Toilet care performed well in 2020 as a direct consequence of the COVID-19 pandemic. People were spending much more time at home which increased demand, plus the pandemic resulted in elevated hygiene-consciousness amongst many consumers who wanted to…

While toilet care benefitted from the pandemic in 2020, its value growth was not as significant as for bleach. Toilet care products are perceived as more luxury products, that also give off a pleasant smell, as well as disinfecting. The relatively…

Although sales are notable in several toilet care categories, toilet liquids/foam continued to dominate in 2021. These products enjoy higher awareness amongst Indonesian consumers compared with other types of toilet care products. They are known for…

While COVID-19 drove a spike in demand for toilet care products, the category did not perform up to 2020 standards in 2021. However, retail value sales stayed above 2019 levels.

Toilet care sales remained higher than pre-COVID-19 levels in current value terms in 2021. This demand was fuelled by ongoing hygiene fears created by the COVID-19 pandemic. Furthermore, sales were also boosted by the fact many consumers continued to…

Lockdown and the rise in consumers working or studying at home in 2020 saw volume sales of toilet care hold steady, following consistent decline over the review period. Increased concern related to hygiene and sanitation supported this, and lingering…

During lockdown in 2020, whole families had to stay at home and therefore used the toilet more frequently. This in turn stimulated more demand for toilet care during this period. However, despite the greater awareness for more cleaning during the…

Toilet care witnessed a spike in demand in 2020 after the outbreak of COVID-19 made Turks more hygiene-conscious and people spent most of their time at home due to social distancing, remote working and lockdown measures. The same factors continued to…

In 2021, consumers continued to be aware of the importance of cleaning as a result of COVID-19, focusing on the hygiene of their toilets and other areas where germs are more likely to spread. Official sources stressed the importance of cleaning areas…

Similar to other product areas within home care, toilet care responded positively to the COVID-19 pandemic in 2020. The main reason for this was due to lockdown as consumers spent more time at throughout 2020, remote working and home schooling. As a…

Just as in several other areas in home care, demand cooled notably in toilet care in 2021 after the sales spike in 2020, when consumers used their bathrooms/toilets significantly more often due to lockdowns and working/learning from home.…

The COVID-19 pandemic led to home seclusion which meant more time spent at home, with consumers both feeling the importance and having the time to focus on toilet care more often during 2020. However, life started normalising for many Swedes in 2021…

Home seclusion was a trend both in 2020 and 2021. In 2020, people were forced to stay home due to COVID-19, especially in April and May, when the state of emergency, a soft lockdown with few legitimate punishments, was declared by the Japanese…

In 2021, toilet care has seen a modest recovery having declined in 2020 as consumers sought cheaper options, including bleach, detergents or even other surface care products, for their toilet care needs. Whilst economic conditions in the country…

Rim blocks remains the category that is attracting the most investment from manufacturers, with it also being the largest and most dynamic category in toilet care in 2021. In 2021, leading brands Bref and Duck both introduced new SKUs in rim blocks,…

Unlike other home care products, toilet care suffered a decline in value sales in 2020. One reason for the decline was that with shoppers not being able to shop frequently, they prioritised multi-purpose products such as bleach and multi-purpose…