Toilet Care

Market research on the toilet care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

IFA 2018 Review: Major Investments in Voice, AI and Future Promises, but Few New Products

Oct 2018

The Internationale Funkausstellung (IFA) is a key consumer electronics and appliance show held annually during September in Berlin. Along with showing key launches slated for 2019, manufacturers and brands are with increasing regularity showing ...

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Strategy Briefing

Strategy Briefing

Water Scarcity: Day Zero – Psychologies of Abundance, Compromise & Crisis

Aug 2018

Looking at the longer term, with so much of the world‘s population subject to water scarcity crises, it is not just an opportunity but a duty for brands to be a part of the solution, investing in the R&D and logistics to bring low water and no water ...

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Strategy Briefing

Strategy Briefing

Home Care: Quarterly Statement Q2 2018

Jul 2018

In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Jul 2018

Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...

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Country Report

Country Report

Toilet Care in the Philippines

Jul 2018

Toilet liquids/foam recorded the highest growth in toilet care in 2017. Unlike other categories within toilet care, such as rim blocks and in-cistern devices that target specific components of a latrine system that a consumer does not check daily, ...

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Company Profile

Company Profile

Reckitt Benckiser Group Plc In Home Care

Jun 2018

Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...

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Company Profile

Company Profile

Lion Corp in Home Care

Jun 2018

Japanese company, Lion Corp faces challenging conditions in its mature domestic market. This profile analyses the company’s strategic response, examining its efforts to focus on high-added-value products and categories, and considering the limited ...

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Strategy Briefing

Strategy Briefing

The World Market for Home Care

May 2018

This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also ...

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Company Profile

Company Profile

Unilever Group in Home Care

May 2018

Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...

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Company Profile

Company Profile

Procter & Gamble Co, The in Home Care

Apr 2018

Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...

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Company Profile

Company Profile

SC Johnson & Son Inc in Home Care

Apr 2018

The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...

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Country Report

Country Report

Toilet Care in the United Arab Emirates

Mar 2018

Toilet care recorded the strongest retail value growth in home care in 2017. Benefiting from the specialisation trend which developed over the review period, consumers did not compromise on toilet care products in their attempt to save money and ...

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Country Report

Country Report

Toilet Care in Australia

Mar 2018

Rim liquids saw positive value growth in 2017, connected to toilet care’s overall growth driven by the health and wellness trend and continuous innovation. Consumers prefer products in liquid form, which is noted as rim liquids and toilet ...

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Country Report

Country Report

Toilet Care in Kenya

Mar 2018

Rim blocks is relatively new to toilet care. Reckitt Benckiser East Africa Ltd introduced Harpic caged rim block in the latter part of the review period. Its popularity among Kenyan households remains low but is steadily increasing among middle-class...

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Country Report

Country Report

Toilet Care in Japan

Mar 2018

Japanese people are famously focused on hygiene and this applies especially when it comes to toilets. Indeed, it is common for Japanese people to give their toilets a thorough scrubbing on a daily basis. This has long supported sales of toilet care ...

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Country Report

Country Report

Toilet Care in Turkey

Mar 2018

Turks with traditional habits mainly opt for cost-efficient and effective products with a strong performance, when cleaning their toilets. Accordingly, due to the effectiveness this provides, most local consumers continue to prefer bleach for home ...

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Country Report

Country Report

Toilet Care in Cameroon

Mar 2018

Despite a stronger economy and growing disposable incomes, consumers remain price-sensitive when purchasing toilet care products. Consequently, toilet care is a niche in an economy where purchases are rationalised. This is partly due to a preference ...

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Country Report

Country Report

Toilet Care in Vietnam

Mar 2018

Thanks to efforts to educate the public of the importance of keeping good hygiene for better health, toilet care products have become one of the essential items in every household. Thus, demand for these products is high, particularly in urban areas....

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Country Report

Country Report

Toilet Care in Bolivia

Mar 2018

Bolivian consumers have traditionally used abrasive products to clean their bathrooms, always looking for the best results in eliminating fungus and dirt. The most common products use for bathroom and toilet cleaning in Bolivia is nitric acid, which ...

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Country Report

Country Report

Toilet Care in the United Kingdom

Mar 2018

Toilet care continued to record healthy current value growth in 2017. Specifically, ITBs such as rim blocks and rim liquids fared well, and they are also expected to perform well over the forecast period. Time-savvy consumers in the UK are enjoying ...

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