Toilet care registered higher value growth in 2020 as the COVID-19 pandemic made consumers more hygiene aware. In terms of products, toilet liquids/foams was the strongest performer, as they are cheaper than other products and also consumers had more time to clean, as were spending more time at home.
The economising trend begun in line with the COVID-19 pandemic as disposable incomes declined. In 2021, this trend has strengthened even more and has significantly impacted the volume sales of toilet care.
In 2021, the competition amongst toilet care manufacturers has remained strong. The leading players maintained their positions thanks to their wide product assortment and availability, as well as marketing efforts.
Growing urbanisation and greater hygiene awareness, as a result of COVID-19, are expected to drive value sales over the forecast period. However, volume sales will continue to see slowed growth in response to the ongoing economising trend as consumers remain price sensitive.
Shortly before the pandemic, several new products hit the shelves in toilet care. These new offerings included ITB gels that stick to the toilet, from SC Johnson & Son with Toilet Duck, and Unilever with Domestos.
Over the forecast period, international brands will continue to dominate toilet care in Belarus. Such brands occupy large shelf spaces and have a strong positioning.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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