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Country Report

Toilet Care in

Toilet Care in Russia

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Toilet care continues to decline as COVID-19 increases consumers’ economic difficulties

Toilet care was one of the most damaged home care categories in Russia in 2020. Toilet care products, some categories more than others, are perceived as being of lower necessity by the majority of consumers in Russia and, therefore, suffer first in times of economic uncertainty and constrained purchasing power.

Consumers stick with well-known global brands and more economical local brands

Despite the decrease in sales, the major global players Henkel, Unilever and SC Johnson together continued to dominate toilet care in 2020. Their combined value share rose further despite the economic problems in Russia and the pressure on local consumers’ budgets.

Toilet liquids/foam holds its ground while other types of toilet care suffer stronger decline

Rim liquids remained the biggest category in terms of value sales in 2020, offering competitive prices and products, with many sales involving either brands on promotion or cheaper ranges of products. However, it suffered the greatest rate of decline in 2020 among all toilet care categories.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Russia?
What are the major brands in Russia?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Toilet care continues to decline as COVID-19 increases consumers’ economic difficulties

Consumers stick with well-known global brands and more economical local brands

Toilet liquids/foam holds its ground while other types of toilet care suffer stronger decline

RECOVERY AND OPPORTUNITIES

Consumers will still view most toilet care products as non-essential while the economy struggles to recover

Toilet liquids/foam is the exception

Smaller toilet care categories look set to stabilise later in the forecast period

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2015-2020
Table 2 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 4 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 5 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Toilet Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Toilet care continues to decline as COVID-19 increases consumers’ economic difficulties

Consumers stick with well-known global brands and more economical local brands

Toilet liquids/foam holds its ground while other types of toilet care suffer stronger decline

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Toilet care continues to decline as COVID-19 increases consumers’ economic difficulties

Consumers stick with well-known global brands and more economical local brands

Toilet liquids/foam holds its ground while other types of toilet care suffer stronger decline

RECOVERY AND OPPORTUNITIES

Consumers will still view most toilet care products as non-essential while the economy struggles to recover

Toilet liquids/foam is the exception

Smaller toilet care categories look set to stabilise later in the forecast period

CATEGORY DATA

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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