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Country Report

Toilet Care in

Toilet Care in Russia

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changed consumption preferences due to economy

In line with the general trend in Russian home care, toilet care sales were hampered by the uncertainty of many Russians regarding their real income development in 2017 and beyond. Although in 2015 the crisis was not expected to last long, once the negative trend continued in 2016 with no clear outcome set for 2017-2018, many consumers reviewed their shopping basket and restricted or cut out items perceived as less important.

Cheaper products prove more resistant

As the competitive picture among in-cistern devices and rim products shows, the cheaper choices perform better at times when consumers have to carefully watch their daily expenditure. The only toilet care category with positive volume and value dynamics was toilet liquids/foam at the end of the review period.

Lower unit price

Average unit prices either almost stagnated or recorded negative trends in Russia in 2017. Consumers remained much more cautious about their purchasing decisions and looked for the best value for money options.

COMPETITIVE LANDSCAPE

Major players retain leadership

Although some efforts from local players were highly visible in Russian toilet care, the category in general remained the playground of key companies, such as Unilever, Henkel and SC Johnson. These companies operate the strongest brands, such as Domestos, Bref and Toilet Duck, which benefit from great trust from consumers.

Local players gain some sales share

Although the key players in Russian toilet care are global companies, such as Unilever, Henkel and SC Johnson, the local companies also aimed to gain momentum during the economic crisis.

Price is not the only factor

Although price remains the key factor impacting the purchasing decision for toilet care products, consumers also tend to evaluate some other features of products. These features are carefully taken into account by the leading players, who tend to use a complex approach while fighting for their sales share.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Russia?
What are the major brands in Russia?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Russia - Category analysis

HEADLINES

PROSPECTS

Changed consumption preferences due to economy

Cheaper products prove more resistant

Lower unit price

COMPETITIVE LANDSCAPE

Major players retain leadership

Local players gain some sales share

Price is not the only factor

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Market remains uncertain

Migration to cheaper products continues

Major players defend their ground

Price-cutting impacts home care

Home care is set for stagnation rather than growth

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changed consumption preferences due to economy

Cheaper products prove more resistant

Lower unit price

COMPETITIVE LANDSCAPE

Major players retain leadership

Local players gain some sales share

Price is not the only factor

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Russia - Category analysis

HEADLINES

PROSPECTS

Changed consumption preferences due to economy

Cheaper products prove more resistant

Lower unit price

COMPETITIVE LANDSCAPE

Major players retain leadership

Local players gain some sales share

Price is not the only factor

CATEGORY DATA

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Market remains uncertain

Migration to cheaper products continues

Major players defend their ground

Price-cutting impacts home care

Home care is set for stagnation rather than growth

MARKET INDICATORS

MARKET DATA

SOURCES

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