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Country Report

Toilet Care in

Toilet Care in Russia

14 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers in saving mode

Toilet care is one of the home care categories that has been harmed most significantly by the economic uncertainty, which continued in 2018. After the more optimistic mood regarding the country’s economy and real incomes registered in the first half of 2018, the second half of the year saw a shift back to more pessimistic attitudes towards the wellbeing of households.

Toilet liquids/foam and in-cistern devices are most resilient

In the context of the negative dynamics in the toilet care category, with both value and volume sales declining in 2018, toilet liquids and in-cistern devices have been the most resistant to the general decrease in consumption. These two categories of products have established themselves as a necessary part of the cleaning routine in Russian households, and therefore the purchasing of these products has been less impacted by the general negative environment.

Innovation and new categories are off the table

The toilet care category is set to remain focused on toilet liquids/foam and in-cistern devices during the forecast period. Consumers are tending to save on purchases of toilet care products, limiting themselves to the most necessary items, and are not really interested in more innovative categories.

COMPETITIVE LANDSCAPE

International players still lead the market

Although the major global players Henkel Rus OOO, SC Johnson OOO and Unilever Rus OOO have experienced challenges, owing to shrinking purchasing power, they still accounted for the great majority of toilet care sales in value terms in Russia in 2018. Bref, Toilet Duck and Domestos are very well-known brands among consumers and enjoy strong support from their brand owners.

Good performance by local brands

Local manufacturers have managed to gain momentum in the Russian toilet care category during the economic turmoil, and are expected to maintain this success during forecast period. Stupinskiy Khimicheskiy Zavod ZAO is one of the leaders among local manufacturers in home care in general and in toilet care in particular.

Exit of Mr Kryak

Stupinskiy Khimicheskiy Zavod ZAO stopped production of toilet liquids/foam under the Mr Kryak brand in January 2018. The brand competed directly with Toilet Duck, from SC Johnson OOO.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Russia?
What are the major brands in Russia?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Russia - Category analysis

HEADLINES

PROSPECTS

Consumers in saving mode

Toilet liquids/foam and in-cistern devices are most resilient

Innovation and new categories are off the table

COMPETITIVE LANDSCAPE

International players still lead the market

Good performance by local brands

Exit of Mr Kryak

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Home care sales stagnate in Russia in 2018

Volume sales decrease, partly owing to more concentrated products

Multinationals continue to resist competition from local companies

Stagnation in new product development

Future performance equation with too many variables

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers in saving mode

Toilet liquids/foam and in-cistern devices are most resilient

Innovation and new categories are off the table

COMPETITIVE LANDSCAPE

International players still lead the market

Good performance by local brands

Exit of Mr Kryak

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Russia - Category analysis

HEADLINES

PROSPECTS

Consumers in saving mode

Toilet liquids/foam and in-cistern devices are most resilient

Innovation and new categories are off the table

COMPETITIVE LANDSCAPE

International players still lead the market

Good performance by local brands

Exit of Mr Kryak

CATEGORY DATA

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Home care sales stagnate in Russia in 2018

Volume sales decrease, partly owing to more concentrated products

Multinationals continue to resist competition from local companies

Stagnation in new product development

Future performance equation with too many variables

MARKET INDICATORS

MARKET DATA

SOURCES

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