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Learn moreFeb 2018
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The offering of toilet care products remained limited in 2017, with in-cistern devices, rim blocks and rim liquids in short supply or unavailable from retail outlets. All of these categories have a high component of imported products and availability was threatened by lower allocation of foreign exchange.
Well-positioned companies such Better Home Products CA and SC Johnson & Son are projected to make efforts to promote their specialised toilet care products as being highly effective for cleaning toilets while multi-purpose cleaners remove only dirt, without removing toilet stains. This is because the Law of Fair Costs and Prices placed toilet care products at a disadvantage as consumers began to find in price-regulated powder detergents and bleach cheaper substitutes for toilet care products.
By tradition, toilet liquids products are considered more essential than other toilet care products and the category also benefits from containing mostly locally-manufactured brands. Apart from toilet liquids/foam products, which are commonly used for toilet cleaning, bleach is commonly used for toilet cleaning because of its disinfectant and bactericidal properties.
SC Johnson & Son de Venezuela remained the dominant company in toilet care with its leading global brand Pato, which dominated in-cistern devices, rim blocks and rim liquids. This brand is a symbol of tradition, and its portfolios adapted to changes in Venezuelan culture.
Better Home Products CA, with the brand Mas, led toilet liquids in 2017. The long-standing presence and good reputation of Mas coupled with domestic production and a strong distribution network, which reaches even the most remote areas of the country, helped the company to achieve its competitive position over time.
There were no key new launches or packaging innovations in toilet care in 2017. Difficult operating conditions forced companies to rationalise portfolios.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toilet Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.