Top 100 City Destinations 2020: Beyond Adversity to Recovery (COVID-Edition)

January 2021

The Coronavirus (COVID-19) has exposed the fragility of the travel and tourism sector globally – with a distressing economic impact on the cities with the halt of the travel sector, social distancing, changes in social mobility and lifestyle changes. Setting in a new perspective, cities are now looking ahead for a sustainable recovery plan.

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Key Findings

The Coronavirus (COVID-19) has exposed the fragility of the travel and tourism sector globally – with a distressing economic impact on the cities with the halt of the travel sector, social distancing, changes in social mobility and lifestyle changes. Setting in a new perspective, cities are now looking ahead for a sustainable recovery plan.

Euromonitor International’s city arrivals research covers over 400 cities and, every year, Euromonitor International publishes the Top 100 City Destinations, with the aim to highlight the most visited cities, featuring the movers and shakers in city tourism globally.

However, in the face of COVID-19, there are no winners or losers in 2020 as the pandemic has impacted all city destinations equally.

Thus, the 2020 edition will continue to feature the Top 100 City Destinations rankings for 2019, along with projected growth ranges and rank movements for 2020, focusing on directional trends due to a highly fluid situation.

Dipping into our extensive global research, we aim to showcase how cities are rising to the challenge, adapting their strategies to find new source markets, leverage digital innovation and embrace sustainability to chart a path towards recovery and build long-term resilience.  

By sharing best practice across five key pillars of the travel and tourism recovery plan that we have identified in the post-COVID-19 period, we hope that this latest research will help inspire and inform travel and tourism recovery strategies.

Introduction
COVID-19 and its Impact on Cities (1)
COVID-19 and its Impact on Cities (2)
Global Performance of City Destinations (1)
Global Performance of City Destinations (2)
Global Performance of City Destinations (3)
World: Top 10 Cities
Top 10 Cities World 2019 Rank and 2020 Expected Rank Movements
Making Way Through Safe Travel Corridors
Travel Begins at Home
Digital to Facilitate and Accelerate Recovery
Responsible & Sustainable Tourism to be Key in Redesigning Travel
Recovery Through Resilience
Americas: Regional Performance and Overview
Top 10 Cities 2019 Rank and 2020 Expected Rank Movements
New York
New York: Not Out of the Woods Yet
Mexico City
Mexico City: US Corridor a Natural Fit
Toronto
Toronto: Destination Canada to Boost Domestic Travel
Asia: Regional Performance and Overview
Top 10 Cities 2019 Rank and 2020 Expected Rank Movements
Hong Kong
Hong Kong: ‘Holiday at Home’ and Travel Corridors to Boost Arrivals
Singapore
Singapore: Working on Developing Accessibility and Safety
Seoul
Seoul: “Feel the Rhythm of Korea” # Cheeruptheworld
Europe: Regional Performance and Overview
Top 10 Cities 2019 Rank and 2020 Expected Rank Movements
London
VisitEngland launches “Escape the Everyday” & “We’re Good to Go”
Prague
Prague Launches “Prague Unlocked” Campaign to Boost Tourism
Istanbul
Istanbul: Turkey’s Safe Travel Certificate Programme Anchors Confidence
Middle East & Africa: Regional Performance and Overview
Top 10 Cities 2019 Rank and 2020 Expected Rank Movements
Dubai
Dubai is Open: Rest Assured to be Safe
Mecca
Mecca: Through Discipline its Possible in Mecca
Sharm-el-Sheikh
Sharm-el-Sheikh to Inspire the Europe Red Sea Travel Corridor
Conclusion
Top 100 Cities World 2019 Rank and 2020 Expected Rank Movements (1)
Top 100 Cities World 2019 Rank and 2020 Expected Rank Movements (2)
Top 100 Cities World 2019 Rank and 2020 Expected Rank Movements (3)
Top 100 Cities World 2019 Rank and 2020 Expected Rank Movements (4)
Top 100 Cities World 2019 Rank and 2020 Expected Rank Movements (5)
Top 100 Cities World 2019 Rank and 2020 Expected Rank Movements (6)
Top 100 Cities World 2019 Rank and 2020 Expected Rank Movements (7)
Methodology and Definitions
About Travel Forecast Model

Travel

Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.

See All of Our Definitions
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