The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2018
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This briefing examines the top five trends shaping the agriculture industry. The way agriculture businesses and farms are organised is changing in order to achieve higher yields and optimise costs by specialising in certain farm activities, and employing technology and big data. However, increased productivity does not come without restrictions from government bodies, as land exhaustion poses a threat to ecosystems, leading to a focus on more ethical and sustainable farming..
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Livestock farming is combining drones and GPS trackers in monitoring cattle and moving stock to optimal grazing grounds. Sensors are then used to evaluate produce quality and connect farms with processing companies in a more efficient way.
This, combined with meteorological and geological data, enables farmers to efficiently predict future harvests and adjust fertiliser use or even re-assess cultivated areas.
Autonomous irrigation systems can deliver accurate amounts of water and fertiliser according to plant needs, increasing yields by up to 25%, while saving around 75% of water and fertiliser resources.
The Smart Moo platform, was developed for dairy farms in emerging markets. Sensor data from the milking system, wearable gadgets and milk processing equipment, improving traceability and augmenting production value.
Autonomous farming equipment usage is expanding and becoming a norm, as it provides more accuracy in field work and minimises harvest loss due to human error.
Specialised robots are moving from manufacturing industries into agriculture. Farming robots are expected to assist farm development in more remote areas, with minimal human labour involvement and high accuracy rates.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.