The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2018
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Rental property markets are a reflection of demographic changes and economic development. They are directly impacted by urbanisation, population expansion, and evolution in family types. This spotlight report will highlight the major trends in rented households globally, including the top five growth countries, the largest rented markets overall, and drivers behind opportunities in rented homes.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
China dwarfs the rest of the world with the sheer size of its rental market. Rented households in the countryoutsize second-placed USA by a factor of four. A huge urbanisation shift has driven demand for rentals incities, which are attractive considering the surging prices of Chinese properties in recent years.
Venezuela will see the largest rise in the number of rented households over 2018-2030. As the countrycontinues to see currency devaluation, property prices are unpredictable, with many locals preferring to rentwhile conditions stabilise.
The Middle East will be a dynamic region for growth in rentals, due to strong population growth. By contrast,Eastern Europe will see large declines in rented households, due to stagnating populations.
The proportion of rented households will be highest in developed regions, like North America and WesternEurope. This is driven by the high number of single-person households in countries like the USA, Germanyand the United Kingdom (UK), many of which are inhabited by Millennials that are not in a rush to buy ahouse, typically delaying their first home purchase until after they have started a family in their early 30's.
On account of surging inflation and long-standing cheap property rates, Argentina experienced some of theworld’s fastest growth in real estate prices over 2012-2017 and this has subsequently translated into rapidlyrising rental prices also. Singapore is the only market with available data that has seen an actual decreasein rental prices over this period, partly a measure by the government to ensure affordable rates for locals.
The short-term rental market (valued at over US$82.0 billion in 2017) has grown worldwide on the back ofconsumers embracing the sharing economy and platforms like Airbnb serving highly mobile Millennials.The US online marketplace for short-term accommodation is seeing rapid growth in developed markets andoffers a major challenge to established vacation and accommodation players like hotels.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.