Tory Burch Llc in Luxury Goods

Company Profile

About This Report

Jun 2014

Tory Burch is a newcomer to the luxury goods market, having only been formed in 2004. Founder and CEO Tory Burch joined Forbes magazine’s billionaire list in 2013, thereby making her the second youngest self-made billionaire in US history. Her brand Tory Burch is positioned as accessible luxury. Her key competitors are fellow US players Michael Kors, Coach and Kate Spade. The company’s latest focus is on moving further outside of the US, with more stores planned in Europe and Asia Pacific.

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Tory Burch Llc in Luxury Goods

Euromonitor International's report on Tory Burch LLC delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Tory Burch LLC, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tory Burch LLC.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tory Burch LLC provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the REport

Scope

Strategic Evaluation

Tory Burch: A fast-growing player in US luxury
SWOT: Tory Burch LLC
Key strategic challenges and objectives

Competitive Positioning

Michael Kors provides indication of Tory Burch potential
Accessible luxury a “sweet spot” in US luxury goods

Market Assessment

Weak growth does not deter Tory Burch from European expansion
Tory Burch’s roots in footwear but quick to expand

Designer Apparel (Ready-to-wear)

US becoming crowded by accessible luxury players
Kate Spade and Tory Burch seem to follow Ralph Lauren model
Consider adding menswear to line up in China
Tory Burch looks to Western Europe

Luxury Accessories

Tory Burch to include luxury accessories in first menswear range
Accessible luxury players advance in shadow of Chinese growth
The torch set to pass in Chinese luxury to US accessible brands

Other Luxury Opportunities

Tory Burch enters US super premium beauty in 2014
Tory Burch set to move into watches

Brand Strategy

Aspiring to be Tory Burch

Operations

Tory Burch in expansion phase

Recommendations

International expansion for Tory Burch