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Company Profile
Toshiba Corp in Consumer Appliances
Feb 2015
US$570Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Toshiba Corp is a long-established Japanese consumer appliances company, ranked 12th in major appliances in Asia Pacific. Toshiba lacks geographic diversity in terms of its markets, relying primarily on sales volumes in Asia Pacific and Middle East and Africa. More than half of its consumer appliances sales are generated by its domestic market, Japan. It is therefore recommended that Toshiba should try expanding further in developed markets by focusing on innovative and energy-efficient products
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Toshiba Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of Toshiba Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Toshiba Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Toshiba Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the REport
Scope
Strategic Evaluation
Toshiba, one of several Japanese leaders in consumer appliances
Toshiba’s net sales surge in 2013
SWOT: Toshiba Corp
Toshiba focuses on consumer appliances in Southeast Asia
Competitive Positioning
Toshiba ranks 12th in major appliances in Asia Pacific
Toshiba relies on sales volume in Asian markets, but weak in China
Toshiba’s growth drops due to sluggish economy in Japan
Market Assessment
Toshiba lacks geographic diversity in its major appliances
Toshiba has strongest presence in home laundry appliances
Geographic and Category Opportunities
Asia Pacific is the largest market for Toshiba in major appliances
Toshiba is successful in single-door fridge freezers in Thailand
Rise in urban living influences smaller-sized appliances in Thailand
Indonesia is Toshiba’s largest market for washing machines
Toshiba Vietnam gained strongest presence in washing machines
Energy-efficient appliances lead volume growth in Russia
Premium products in the US market
Brand Strategy
Toshiba attempts to maintain brand consistency
Toshiba emphasizes on green technology and production
Operations
Toshiba Corp - top 10 markets by volume sales and performance
Toshiba's main production sites by volume contribution
Thailand is Toshiba’s major production site for major appliances
Toshiba doubles production of air conditioners in Thailand
Recommendations
Toshiba Corp: Focus on both emerging and developed markets
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- BSH Hausgeräte GmbH in Consumer Appliances | Mar 2019
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB In Consumer Appliances | Sep 2019
- Haier Group in Consumer Appliances | Aug 2019
- Hisense Group in Consumer Appliances | Jan 2017
- Hon Hai Precision Industry Co Ltd in Consumer Appliances | Jul 2019
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- LG Corp in Consumer Appliances | Sep 2017
- Midea Group Co Ltd in Consumer Appliances | Apr 2019
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Newell Brands Inc in Consumer Appliances | Aug 2019
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Whirlpool Corp in Consumer Appliances | Jun 2019
- Xiaomi Corp in Consumer Appliances | Jan 2020
Complete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- BSH Hausgeräte GmbH in Consumer Appliances | Mar 2019
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB In Consumer Appliances | Sep 2019
- Haier Group in Consumer Appliances | Aug 2019
- Hisense Group in Consumer Appliances | Jan 2017
- Hon Hai Precision Industry Co Ltd in Consumer Appliances | Jul 2019
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- LG Corp in Consumer Appliances | Sep 2017
- Midea Group Co Ltd in Consumer Appliances | Apr 2019
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Newell Brands Inc in Consumer Appliances | Aug 2019
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Whirlpool Corp in Consumer Appliances | Jun 2019
- Xiaomi Corp in Consumer Appliances | Jan 2020