Slovenia’s excellent geographic location is often a disadvantage as the country is surrounded by more developed source markets such as Italy, Austria and Croatia. This puts the country in a rather inferior position when it comes to attracting tourists for longer periods of time.
The growth of airlines in Slovenia has resulted in increased flight connectivity between Ljubljana and major European destinations. As a result, low cost carriers are gradually gaining share from leading scheduled airlines.
Relatively affluent Italy, Germany, Austria and Croatia remain the leading source markets for Slovenia. Travellers from Germany, Austria and Italy in particular have very strong purchasing power and also tend to visit Slovenia for different reasons; some to enjoy its coast, some to enjoy adventure; and some to ski in the mountain resorts during winter.
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This industry report originates from Passport, our Travel And Tourism market research database.