Ukraine has been one of the slowest countries in Europe to roll-out its COVID-19 vaccinations, with only 10% of the country’s population being fully vaccinated against the virus as of the end of August 2021. This, together with fears around the Delta variant spreading during the autumn and winter has limited the recovery in travel flows in 2021, both for inbound arrivals and outbound departures.
In 2021, several activities have been carried out as interested bodies have looked to strengthen Ukraine’s image as a tourist destination. For instance, Ukraine launched a new tourism website along with new social media pages featuring images to promote the country along with travel tips with these all being branded under a single name – Ukraine NOW.
Historically, the vast majority of Ukraine’s visitors come from European nations – usually Ukraine’s neighbours such as Russia and Poland. Attracting travellers from more remote destinations presents a key opportunity for growth for Ukraine’s tourism industry.
While domestic tourism has also been negatively affected by the COVID-19 crisis, international travel restrictions have persuaded many Ukrainian travellers to reassess their position on so-called staycations. Previously, domestic tourism was centred around key city destinations like Kyiv and Lviv, Ukraine’s resorts on the Black Sea coast, as well as the Carpathians; however, there is a lot of untapped potential among Ukraine’s ‘hidden gems’.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!