The market is dominated by foreign suppliers, as imports account for 64.1% of total market size in 2022. Households drive market demand, with household spending representing 99.4% of total demand in 2022. Mexico has the largest market size for toys and games regionally, with demand reaching USD5.3 billion in 2022. LEGO Operaciones de México SA de CV is the largest company in Mexico, generating 18.2% of the industry’s total production value in 2022. The industry is fragmented, with the top five companies generating 33.2% of total production value in 2022. The total number of companies decreases in 2022, to 4,815 units. The costs of the industry increase by 16% in 2022, largely driven by rising B2B costs. The industry’s profitability increases and stands at 36.5% of production value in 2022, the highest regionally. The industry’s exports share increases in 2022 to 30.1% of total production output. With production value of USD1.2 billion, Mexico accounts for 27.7% of the Latin America total in 2022.
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This Euromonitor industrial report provides unique information on Toys and Games in Mexico: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Mexico: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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