The market is dominated by foreign suppliers, as imports account for 90.5% of total market size in 2022. Households drive market demand, with household spending representing 71.0% of total demand in 2022. Spain has the fourth largest market size for toys and games regionally, with demand reaching USD4.7 billion in 2022. Fábricas Agrupadas de Muñecas de Onil SA (FAMOSA) is the largest company in Spain, generating 31.2% of the industry’s total production value in 2022. The industry is concentrated, with the top five companies generating 58.5% of total production value in 2022. The total number of companies decreases in 2022, to 420 units. The costs of the industry decrease by 11.4% in 2022, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 10.7% of production value in 2022, the 17th highest regionally. The industry’s exports share increases in 2022 to 66.9% of total production output. With production value of USD501 million, Spain accounts for 4.7% of the Western Europe total in 2022.
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This Euromonitor industrial report provides unique information on Toys and Games in Spain: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Spain: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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