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Company Profile

Toys "R" Us Inc in Retailing

Sep 2014

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Toys "R" Us has experienced declining sales despite its being the only truly global toy store chain and a strong brand name. It has suffered from declining demand in most mature markets as population ages and birth rate fall. Furthermore, new competition has arisen with pure players and grocery retailers expanding their range of toys and baby products. The retailer has reacted slowly to this changing environment but is making progress towards becoming an omnichannel player.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Toys "R" Us Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Toys "R" Us Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Toys "R" Us Inc.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Toys "R" Us Inc provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts: Toys "R" Us Inc

SWOT: Toys “R” Us Inc

Key challenges: Little time to achieve a true transformation

Competitive Positioning

Leading toys retailers struggle to adapt to a flat market

Position as a lonely giant carries both strengths and weaknesses

Domestic Strategy

US Toys and Games stores: flat sales call for cost-cutting strategy

Digital media products gain momentum at the expense of toys

International Strategy

US dependence will diminish thanks to international expansion

Contraction in Japan invites to bolster Chinese presence

Latin America: A dynamic region without Toys "R" Us

Multi-channel Strategy

Diversification strategy is showing some progress

More customer-focused improvements on the way

Brand and Private Label Strategies

Cultivating differentiation and product variety to maintain appeal

Exclusives and new licences essential to avoid standardisation

Operations

Cost-reduction plan targets distribution centres

Opportunities and Recommendations

Key recommendations

Why buy this report?

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Megatrends

Company Profile

Toys "R" Us Inc in Retailing

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Toys "R" Us Inc provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts: Toys "R" Us Inc

SWOT: Toys “R” Us Inc

Key challenges: Little time to achieve a true transformation

Competitive Positioning

Leading toys retailers struggle to adapt to a flat market

Position as a lonely giant carries both strengths and weaknesses

Domestic Strategy

US Toys and Games stores: flat sales call for cost-cutting strategy

Digital media products gain momentum at the expense of toys

International Strategy

US dependence will diminish thanks to international expansion

Contraction in Japan invites to bolster Chinese presence

Latin America: A dynamic region without Toys "R" Us

Multi-channel Strategy

Diversification strategy is showing some progress

More customer-focused improvements on the way

Brand and Private Label Strategies

Cultivating differentiation and product variety to maintain appeal

Exclusives and new licences essential to avoid standardisation

Operations

Cost-reduction plan targets distribution centres

Opportunities and Recommendations

Key recommendations

Why buy this report?

Want to find out more about this report?

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