Toys "R" Us Inc in Retailing

September 2014

Toys "R" Us has experienced declining sales despite its being the only truly global toy store chain and a strong brand name. It has suffered from declining demand in most mature markets as population ages and birth rate fall. Furthermore, new competition has arisen with pure players and grocery retailers expanding their range of toys and baby products. The retailer has reacted slowly to this changing environment but is making progress towards becoming an omnichannel player.

USD 570
Request More Information


Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).


Euromonitor International's report on Toys "R" Us Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Toys "R" Us Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Toys "R" Us Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Toys "R" Us Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts: Toys "R" Us Inc
SWOT: Toys “R” Us Inc
Key challenges: Little time to achieve a true transformation

Competitive Positioning

Leading toys retailers struggle to adapt to a flat market
Position as a lonely giant carries both strengths and weaknesses

Domestic Strategy

US Toys and Games stores: flat sales call for cost-cutting strategy
Digital media products gain momentum at the expense of toys

International Strategy

US dependence will diminish thanks to international expansion
Contraction in Japan invites to bolster Chinese presence
Latin America: A dynamic region without Toys "R" Us

Multi-channel Strategy

Diversification strategy is showing some progress
More customer-focused improvements on the way

Brand and Private Label Strategies

Cultivating differentiation and product variety to maintain appeal
Exclusives and new licences essential to avoid standardisation


Cost-reduction plan targets distribution centres

Opportunities and Recommendations

Key recommendations

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page