Toys "R" Us has experienced declining sales despite its being the only truly global toy store chain and a strong brand name. It has suffered from declining demand in most mature markets as population ages and birth rate fall. Furthermore, new competition has arisen with pure players and grocery retailers expanding their range of toys and baby products. The retailer has reacted slowly to this changing environment but is making progress towards becoming an omnichannel player.
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Euromonitor International's report on Toys "R" Us Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Toys "R" Us Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Toys "R" Us Inc.
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