What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Introduction
Scope
Key findings
The State of the Global Dairy Market
Growing share of emerging regions in global dairy
Global hotspots and contracting markets 2011-2016
Emerging markets contribute 95% of global dairy growth 2011-2016
Rising demand for drinking milk products in key markets
High emerging markets exposure drives strongest growth
Growth Impacting Factors
Macroeconomic and demographic factors
Total GDP growth remains strong in emerging regions
88% of the Global Population Lives in Emerging Markets by 2016
M ore affluent consumer base in emerging regions
What it Takes to Win in Emerging Dairy Markets
Attractive growth in e merging m arkets b ut n ot w ithout c hallenges
Product innovation as infrastructure solution
Manufacturing and packaging innovation of Cowbell in Nigeria
Supply Chain: A range of vertical integration initiatives
Core objectives of investment in supply chain development
Distribution strategies tailored for emerging markets
Traditional trade channels still significant in emerging markets
Opportunities and challenges in emerging markets retail landscape
Grow via both traditional and modern trade
Nestlé’s floating supermarket on the Amazon in Brazil
Reaching out to consumers through traditional sales channels
Intensifying market consolidation
Varying dynamics driving market consolidation
Strategic responses to market consolidation
Finiding a Niche for Growth in Developed Markets
Interlocking growth d riving trends in mature markets
Most attractive dairy markets and categories in Western Europe
Oykos Greek-style yoghurt targets health and indulgence t rends
Philadelphia benefits from unique marketing strategy in France
Müller taps into snacking and impulse consumption in the UK
Recommendations
Winning strategies in global dairy