Tracking Growth Opportunities in the Global Dairy Market

August 2012

This report outlines the current state of the global dairy market and maps out growth opportunities in both emerging and developed markets. It analyses a range of macroeconomic and socio-demographic factors, and their impact on consumers spending patterns and consumer market categories. The report studies a range of company initiatives and new product developments, both for tackling hurdles in the way of emerging market expansion and finding niche opportunities in mature dairy markets.

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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Introduction

Scope
Key findings

The State of the Global Dairy Market

Growing share of emerging regions in global dairy
Global hotspots and contracting markets 2011-2016
Emerging markets contribute 95% of global dairy growth 2011-2016
Rising demand for drinking milk products in key markets
High emerging markets exposure drives strongest growth

Growth Impacting Factors

Macroeconomic and demographic factors
Total GDP growth remains strong in emerging regions
88% of the Global Population Lives in Emerging Markets by 2016
M ore affluent consumer base in emerging regions

What it Takes to Win in Emerging Dairy Markets

Attractive growth in e merging m arkets b ut n ot w ithout c hallenges
Product innovation as infrastructure solution
Manufacturing and packaging innovation of Cowbell in Nigeria
Supply Chain: A range of vertical integration initiatives
Core objectives of investment in supply chain development
Distribution strategies tailored for emerging markets
Traditional trade channels still significant in emerging markets
Opportunities and challenges in emerging markets retail landscape
Grow via both traditional and modern trade
Nestlé’s floating supermarket on the Amazon in Brazil
Reaching out to consumers through traditional sales channels
Intensifying market consolidation
Varying dynamics driving market consolidation
Strategic responses to market consolidation

Finiding a Niche for Growth in Developed Markets

Interlocking growth d riving trends in mature markets
Most attractive dairy markets and categories in Western Europe
Oykos Greek-style yoghurt targets health and indulgence t rends
Philadelphia benefits from unique marketing strategy in France
Müller taps into snacking and impulse consumption in the UK

Recommendations

Winning strategies in global dairy
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