Tracking Growth Opportunities in the Global Dairy Market

Introduction

Scope

Key findings

The State of the Global Dairy Market

Growing share of emerging regions in global dairy

Global hotspots and contracting markets 2011-2016

Emerging markets contribute 95% of global dairy growth 2011-2016

Rising demand for drinking milk products in key markets

High emerging markets exposure drives strongest growth

Growth Impacting Factors

Macroeconomic and demographic factors

Total GDP growth remains strong in emerging regions

88% of the Global Population Lives in Emerging Markets by 2016

M ore affluent consumer base in emerging regions

What it Takes to Win in Emerging Dairy Markets

Attractive growth in e merging m arkets b ut n ot w ithout c hallenges

Product innovation as infrastructure solution

Manufacturing and packaging innovation of Cowbell in Nigeria

Supply Chain: A range of vertical integration initiatives

Core objectives of investment in supply chain development

Distribution strategies tailored for emerging markets

Traditional trade channels still significant in emerging markets

Opportunities and challenges in emerging markets retail landscape

Grow via both traditional and modern trade

Nestlé’s floating supermarket on the Amazon in Brazil

Reaching out to consumers through traditional sales channels

Intensifying market consolidation

Varying dynamics driving market consolidation

Strategic responses to market consolidation

Finiding a Niche for Growth in Developed Markets

Interlocking growth d riving trends in mature markets

Most attractive dairy markets and categories in Western Europe

Oykos Greek-style yoghurt targets health and indulgence t rends

Philadelphia benefits from unique marketing strategy in France

Müller taps into snacking and impulse consumption in the UK

Recommendations

Winning strategies in global dairy

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