Traditional and Connected Watches

Heavily impacted by the pandemic in 2020 in line with non-essential store closures, restricted mobility among the local population and lack of inbound arrivals, retail volume and value sales of traditional watches recorded significant declines.…

Quartz watches have commonly been associated with quality, differing from mechanical watches in that they are typically more accurate, and self-sustaining for 12 months or more. Both digital and analogue quartz watches are set to experience…

In 2022, demand for high mechanical watches and high quartz digital watches continued to improve in Australia with the reopening of specialist retailers following COVID-19 lockdowns. The return of inbound tourism, especially from high-spending…

Due to the outbreak of COVID-19 in the country, the health and wellness trend has grown in Taiwan. Consumers have become increasingly interested in diet and fitness levels to boost their immunity and keep them in good health. This rising level of…

Following significant declines during the pandemic, traditional and connected watches began to record a much improved performance thanks to pent-up demand in 2021, though various restrictions in place over the first half of the year influenced…

Traditional and connected watches registered a strong recovery in 2021 driven by the full re-opening of retailers as COVID-19 restrictions were relaxed. The Dutch were keen to buy new watches and were influenced by more intense brand advertising and…

Pre-owned watches and “homage” watches continued to gain popularity in Thailand in 2022. The increasing popularity of these watches has been driven partly by the pressure on the household incomes of many Thai consumers. Due to the medium-term…

High watches has seen triple-digit growth in current value terms in 2022, while also continuing to see growth in retail volume terms. One of the important growth drivers for high watches was that they were being sold at the cost of the official…

Sales of basic watches have seen a heavy decline in 2022 in retail volume terms. Basic traditional watches are experiencing strong competition from connected watches. With the price of branded connected watches starting from as low as PLN250…

Since the pandemic, many South Africans have shifted towards making purchasing decisions based on their changing lifestyles, including the adoption of healthier habits. Connected watches have continued to experience dynamic demand, with consumers…

Traditional and connected watches has seen healthy double-digit growth in 2022 in retail volume terms, with demand largely focused on quartz analogue and quartz digital watches. Popular brands within the basic segment such as Swatch, Seiko, and…

The first half of 2022 saw the sales of many leading watch manufacturers slump due to the resurgence of COVID-19, which supressed consumer demand for non-essential goods in China. Fashion watches, which mainly fall into mid watches in terms of price,…

While traditional and connected watches is expected to double-digit current value growth, constant value and volume growth is expected to be much more muted. The reason for such high current value growth is that Turkey has one of the highest…

The watchmaking industry is being forced to raise its prices in 2022 due to the escalating cost of raw materials and special materials which are mainly used for high watches, such as diamond, gold, titanium, and steel. Production has also been…

Despite the strong appeal of connected watches, in 2022 traditional luxury products (high watches) are expected to maintain the good current value performance recorded since the beginning of the pandemic. The more limited offer of entertainment…

Traditional watches, especially mid and basic watches, are quickly losing volume share in the market, due to the intense competition with connected watches. Meanwhile, high watches has been performing better, and is expected to see a return to volume…

Traditional and connected watches saw double-digit growth in current value terms in 2022, although sales of traditional watches remained below 2019 levels. Traditional watches were severely impacted by the COVID-19 pandemic in 2020, although sales…

Traditional and connected watches is set to see healthy current value growth in 2022. The growth in the sales of high mechanical watches and quartz analogue watches is set to normalise after the torrid recovery in 2021, spurred by high-end brands…

Sales of connected watches, which even before the pandemic were eating into the share of traditional watches, due to their list of high-tech features, have grown even further since the emergence of the pandemic. This has largely been because the…

While 2021 was expected to be the start of multi-year recovery for traditional watches, the category actually surpassed the pre-pandemic (2019) level of current value sales, largely driven by high watches (priced over USD1,000), with a slowdown…