Like in the modern grocery retailing channels, traditional grocery retailers will see a significant drop in value sales in 2021 after its peak in 2020 - the year in which sales were most affected by the COVID-19 pandemic. During 2020, consumers became more concerned about their diet and general wellbeing and were therefore willing to spend more money on high-quality, local food items.
The one-stop shopping trend intensified during the pandemic as consumers sought to reduce the number of shops they visited as well as the frequency of their trips. This favours modern grocery retailers, particularly as many discounters or supermarkets now have their own in-store butchers or bakers - with the latter improving its competence in offering bread and pastries in Austria.
During the pandemic, interest in farm shops, and especially in unattended self-service farm shops, has increased significantly. The advantages of such channels are extremely low operating costs and unrestricted 24/7 opening hours – this is allowed only if purely self-manufactured products are offered.
Despite the trend towards local produce and the continued willingness of consumers to invest in high-quality foodstuffs, traditional grocery retailers is likely to return to its downward trend after the fluctuations experienced during the peaks of the pandemic. The number of bakeries and butchers is expected to continue declining in the face of the strong competition from modern grocery retailers, which increasingly offer their own in-store bakeries and butchers, with only a very limited number of other food and drink specialists (such as delicatessens and fishmongers) expected to survive.
The recent standardisation and professionalisation of self-service farm shops has led to new self-service concept: offering a mix of locally sourced products and multinational brands from self-service shipping-container shops. This has already been adopted by major players Billa and Unimarkt, indicating the potential that this concept has.
Within food/drink/tobacco specialist retailers, the prospects for tobacco specialists are particularly bad due to the declining number of outlets (regulated under a state monopoly) within the country. Tobacco specialists holds the largest value share within the category, although this can be somewhat attributed to the high prices of tobacco and its related products.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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