Despite rising competition from modern grocery retailers, food and drink specialists registered positive current value growth in 2018. Indeed, players which specialise in artisanal chocolate, such as Pierre Marcolini and Darcis, and premium hot drinks, such as Nespresso, proved successful.
Independent small grocers remained one of the biggest channels in grocery retailing in Belgium in 2018. However, operators in this channel are having to cope with rising competition from chained grocery retailers such as Koninklijke Ahold Delhaize and Etn Franz Colruyt, which are rapidly expanding their convenience store banners.
Despite a strong traditional identity, grocery retailing in Belgium is slowly changing. Grocery retailers such as Carrefour and Colruyt have added non-grocery items to their offering.
Traditional grocery retailing has historically been a very fragmented channel in Belgium, characterised by many independent operators. Growing competition from modern grocery retailers, namely convenience stores, along with pressure on prices and decreasing profit margins, resulted in a sharp drop in number of outlets over the review period.
Over the review period modern grocery retailers such as Carrefour Belgium, Etn Franz Colruyt and Koninklijke Ahold Delhaize focused on broadening their offer of niche, organic and premium products. Competition from modern retailers thus continued to impact the performance of independent small grocers in 2017 and 2018.
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Discover the latest market trends and uncover sources of future market growth in the Traditional Grocery Retailers industry in Belgium with research from Euromonitor's team of in-country analysts.
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