Competitive pressure from investments and expansion by modern grocery retailers and a consumer shift towards the various retail channels that constitute this channel, especially large chained operators, continued to negatively impact sales via traditional grocery retailers in 2021. The Coronavirus (COVID-19) pandemic exacerbated the pressure on and decline of traditional grocery retailers in Bosnia and Herzegovina.
Despite efforts by the government and international organisations, the SME (small- and medium-sized enterprises) measures implemented to support, for example, traditional grocery retailers, did not help some businesses. Therefore, some small- and medium-sized retail businesses were forced to declare bankruptcy and shut down their outlets as a direct result of the fallout of the COVID-19 pandemic, which threatens a medium-to-long-term economic recession.
With the exception of several chained leading players in the category, mostly selling tobacco products and newspapers, traditional grocery retailers remained a highly fragmented channel in 2021. In this vein, the competitive landscape consisted of many individual, privately or family-owned small outlets.
Some formats within traditional grocery retailers improved their performances as the threat of the pandemic faded during 2021. As the country emerges out of the pandemic, more consumers are likely to return to their favourite bakers, butchers and kiosks.
Many modern day consumers still prefer to buy groceries locally. Nonetheless, technology and social media developments have made it possible for them to compare prices, obtain information on new product launches and product and brand availability.
Millennial shoppers are leading the shift towards e-commerce grocery shopping due to their high levels of digital engagement and desire for convenience. With on-the-go lifestyles and mindsets, many of these consumers look for ways to save time and streamline their to-do lists.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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