Traditional Grocery Retailers in Bosnia-Herzegovina

PROSPECTS

Less pressure on traditional grocery retailers

Although the selling space and the number of outlets declined in traditional grocery retailers during the review period, sales recorded marginal growth. The turbulence affecting modern grocery retailers helped relieve the pressure experienced by traditional grocery retailers during the peak of the grocery retailing consolidation wave headed by large modern grocery retailing chains.

Kiosks drive growth in traditional grocery retailers

Kiosks was the fastest growing channel in traditional grocery retailers over the review period. This format is characterised by chained players that focus on products with convenience as the primary preference, including newspapers, magazines, tobacco products, impulse snacks and impulse drinks.

Bakeries succeed through specialisation

The most positive developments in traditional grocery retailers in 2018 were seen in bakeries. During the review period this channel witnessed the stronger penetration of chained retailers thanks to technological advancements in the bakery industry and the development of the frozen baked goods model in particular.

COMPETITIVE LANDSCAPE

iNovine leads traditional grocery retailers

iNovine is the largest player in traditional grocery retailers and one that runs the most retail outlets in the country. iNovine specialises in the kiosk format.

iNovine begins the consolidation process

As part of its consolidation process, iNovine’s acquisition of some of Tobaco Press’ kiosks at the end of the review period also involved the closure of some locations where the two overlapped. As a result, iNovine recorded the highest increase in value sales in traditional grocery retailers at the end of the review period and made the most gains in value share.

Krajina Klas claims the largest sales area in traditional grocery retailers

Outside of the kiosk format, Krajina Klas achieved the highest value share in traditional grocery retailers and claimed the largest sales area in traditional grocery retailers overall. Krajina Klas is a specialist bakery.

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