Executive Summary

Jan 2019
PROSPECTS
Increasing competition ahead

Traditional grocery retailers maintained a positive performance in the latter part of the review period, as they benefited from the withdrawal of modern grocery retailing chains such as Penny Market, Carrefour and Piccadilly. The channel is expected to continue to see sales rise over the forecast period supported by its deep penetration of both rural and urban areas and long-established shopping habits amongst Bulgarian consumers.

Evolving trends challenge traditional players

Shifts in consumer demand are expected to increase the pressure on traditional grocery retailers during the forecast period. In particular, the rise in consumer health-consciousness, underpinned by factors such as increased internet exposure and media attention on health issues, is generating demand for higher-quality grocery products with a health-orientated positioning.

Decline of open markets

Open markets with pavilions and stalls focused primarily on selling fruit and vegetables are a long-established established feature of Bulgarian shopping patterns. However, open markets are expected to struggle to compete with rival retailing formats over the forecast period, as modern grocery retailing extends its geographic presence.

COMPETITIVE LANDSCAPE
Some consolidation in a fragmented channel

The traditional grocery retailers channel is highly fragmented, made up primarily of small independent players. However, it underwent some consolidation over the course of the review period, driven by small players’ difficulties in dealing with increasing competition from modern grocery retailers, as well as the expansion of the leading traditional grocery retailers.

Expanded network drives leader’s growth

During the review period, Tabak Market significantly expanded its network of Lafka branded stands across the country, leading to considerable revenue growth. Tabak Market is the retail arm of Bulgartabac Holding, which controls the country’s three leading cigarette factories and formerly managed the entire Bulgarian tobacco industry.

Few large chains

Traditional grocery retailers is dominated by small, family-run businesses. It is common for former military or police personnel to open independent small grocery stores, using the retirement bonus they receive upon discharge from service at the age of 52 (equal to 20 months’ salary) as starting capital.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth in the  Traditional Grocery Retailers industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Grocery Retailers industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Grocery Retailers in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How are Traditional Grocery Retailers performing in Bulgaria?
  • How are current trends influencing consumers buying decisions?
  • Are independent and family run stores coming under pressure in Bulgaria?
WHY BUY THIS REPORT?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Traditional Grocery Retailers in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Increasing competition ahead
Evolving trends challenge traditional players
Decline of open markets

COMPETITIVE LANDSCAPE

Some consolidation in a fragmented channel
Expanded network drives leader’s growth
Few large chains

CHANNEL DATA

Table 1 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 4 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 5 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 6 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 7 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 8 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 9 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 10 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 11 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 12 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 13 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 14 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 15 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 16 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Retailing in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Demographic developments influencing strategies
Modern grocers seek to adapt to evolving market conditions
Rise of internet retailing exerting growing influence
Lidl most dynamic amongst leading players
Forecast period set to see a shifting retailing landscape

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Summer holidays
Payments and delivery
Emerging business models

MARKET DATA

Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 19 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 20 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 21 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 22 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 23 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 25 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 28 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 29 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 30 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 31 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 33 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 34 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 35 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 36 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 37 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 38 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 39 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 40 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 41 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 42 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 43 Retailing GBO Company Shares: % Value 2014-2018
Table 44 Retailing GBN Brand Shares: % Value 2015-2018
Table 45 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 46 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 47 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 48 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 49 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 50 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 51 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 55 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 56 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 57 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 58 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 59 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 63 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 64 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 65 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 66 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 67 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 68 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 69 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 70 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 76 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 77 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 78 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 79 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 80 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 81 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 82 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 84 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 85 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 86 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 87 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources