The extensive quarantines caused by the pandemic during 2020 forced companies to become more flexible, with many of them adopting a permanent remote working model. This transition has changed the landscape for traditional grocery retailers as many of these outlets tend to be located in high transit office areas where consumers purchase products on their way home as a more convenient and quicker alternative to visiting a large supermarket.
Traditional grocery retailers compete with various similar modern formats. Supermarket chains have notably entered a process of reinvention with smaller and proximity models that imitate the characteristics of traditional neighbourhood grocers, while maintaining low prices through private label and a wider variety of products.
Unlike traditional neighbourhood grocers, which focus on selling a variety of home-focused staples, there is potential for specialty grocery stores. Today’s consumer is focused on a healthy lifestyle, seeking foods that complement a certain diet.
Traditional grocery retailers are expected to continue to lose ground and space to the modern channel, although these outlets will remain popular in smaller towns, cities and residential neighbourhoods. Many local consumers will continue to prefer supermarkets and hypermarkets as they can purchase various types of products in one place with discounts, promotions and flexible payment options related to financial cards that chains are affiliated to or own.
Traditional grocery retailers are businesses that have low financing, which has also been diminished by the pandemic. This is why brands of packaged food and drinks that have historically participated with the channel have contributed to its development by generating learning tools so that owners can improve their sales strategies.
Changing consumer demands indicate that traditional grocery retailers should implement digitisation to improve their service and performance, but there are still challenges to consider. One of the most notable is digital education.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.
See All of Our DefinitionsThis report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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