Traditional grocery retailers in China includes a broad range of outlet types, which range from mom-and-pop stores to wet markets. Wet markets were hit very hard by a close link to the initial outbreak of COVID-19.
Traditional grocery retailers remained a highly fragmented channel in 2021, with no individual player accounting for a notable share of sales. In particular, independent small grocers are mainly unsophisticated single-outlet family-run mom-and-pop stores in lower-tier cities and rural areas, where modern grocery retailers have not yet penetrated.
Mom-and-pop stores face a number of inefficiencies in their supply chains: multiple intermediaries resulting in high mark-ups; issues of product quality and authenticity; and a one-way flow of information, with these retailers lacking the capacity to provide feedback to manufacturers. E-commerce giants Alibaba and JD.
Traditional grocery retailers, especially wet markets, have been witnessing declining popularity amongst the younger population. This is partly because the rise of fast-paced, high-intensity jobs has left an increasing number of young people reliant on take-away.
QianDama, a fresh food chain specialising in selling fresh meat, opened its first community-based store in 2012. Relying on its community franchise system, QianDama has experienced explosive growth.
As consumers are shifting their shopping habits towards e-commerce, it has also become important for traditional grocery retailers to have a presence online in order to survive. Compared with other channels, the e-commerce penetration of traditional grocery retailers is relatively low.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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