While traditional grocery retailers have been on a gradual downward trend over the review period, the 2020 lockdowns aggravated the decline. With people curtailed in their movements, when they did go out, the did bigger shops, and frequented supermarkets and hypermarkets.
Independent small grocers are largely located in rural areas and these outlets received an unexpected boost. With foreign travel still curtailed in 2021, many of the younger generation who would normally have emigrated, instead took up jobs in rural areas and tourist regions, which gave a boost to small intendent grocers.
Under other grocery retailers, there was also an increase in value sales. The growth was attributed to more farm produce being sold through formal channels, as government increased control over informal trading in terms of tax etc.
Traditional grocery retailers will continue to lose ground over the forecast period. The major obstacle will be the continued penetration of discounters in Croatia and traditional grocery retailers will be unable to compete on price.
Food/drink/tobacco specialists have potential for growth, if they offer more premium and exotic goods that cannot be found in larger retail outlets. Examples such as premium spirits, specialised wedding cakes, rare cigars are the type of offerings that could see increased demand.
Newspaper/tobacconists will also suffer as a result of the expansion of modern grocery retailers. In addition, there is expected to be a further overall drop in sales of core products such as tobacco and newspapers.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.
See All of Our DefinitionsThis report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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