Executive Summary

Feb 2019
PROSPECTS
Green trend visible in traditional grocery retailers

The green trend is big again in Croatia, after experiencing a hiatus during the credit crunch over 2009-2015. As the public laments the downfall of Croatian agriculture, consumers are willing to support it by buying local, but the opportunities to do so are limited.

Suffering under fragmentation

Only parts of other grocery retailers are consolidated, led by newsagents/tobacconists, which have formed two large nationwide chains. Because of their size, independent players cannot become competitive enough against large companies that can offer lower prices and wider product portfolios.

Corner shops resisting

Whilst the leading grocer Konzum had to close more than 100 outlets throughout the country over the last two years of the review period, some of the independently owned corner shops managed to establish themselves as outlets for regular visits by locals. Whether it is due to lack of transportation means or lack of desire to travel larger outlets outside towns, or simply a habit or need to get something ad hoc, there is a stable clientele at these shops, not making them very profitable, but enough to keep them solvent.

COMPETITIVE LANDSCAPE
Leader hit by the Agrokor affair

As in modern grocery retailers, Agrokor Group is the lead GBO amongst traditional grocery retailers, and, as its insolvency crisis has affected other NBOs, Tisak was one of the subsidiaries to suffer the most. Already weakened over the review period due to a fall in tobacco sales, its main source of revenue, this newsagent/tobacconist chain already had an identity crisis, deciding how to actually position itself.

Dying out of small traditional grocery retailers will increase consolidation

Between 2013 and 2018, so many outlets were closed that there are not that many of them left; more than 1,200 traditional grocery retailer outlets closed over the review period and another 370 outlets are expected to be lost over the forecast period. Croatia has a distinct lack of chained independent grocers.

Tobacco company becomes retailer by chance

After acquiring TDR in 2017, the now largest tobacco company in the world, British American Tobacco, unexpectedly gained possession of the newsagent/tobacconist chain iNovine, an operation that does not fit into its core activities. Whilst initially trying to divest of the company, even trying to offload it to its main competitor Tisak (rejected by the anti-cartel agency), BAT Hrvatska still retains ownership of this traditional grocery retailer, and has even extended its reach by acquiring some similar retailers in the region.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth in the  Traditional Grocery Retailers industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Grocery Retailers industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Grocery Retailers in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How are Traditional Grocery Retailers performing in Croatia?
  • How are current trends influencing consumers buying decisions?
  • Are independent and family run stores coming under pressure in Croatia?
WHY BUY THIS REPORT?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Traditional Grocery Retailers in Croatia - Category analysis

HEADLINES

PROSPECTS

Green trend visible in traditional grocery retailers
Suffering under fragmentation
Corner shops resisting

COMPETITIVE LANDSCAPE

Leader hit by the Agrokor affair
Dying out of small traditional grocery retailers will increase consolidation
Tobacco company becomes retailer by chance

CHANNEL DATA

Table 1 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 4 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales are growing but Croatia is still far from the European average in terms of spending
Non-grocery grows faster than grocery
Locals strike back
Agrokor possibly out of trouble
A calming down of sales growth on the horizon

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
Christmas
Summer end season sale
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 22 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 24 Retailing GBO Company Shares: % Value 2014-2018
Table 25 Retailing GBN Brand Shares: % Value 2015-2018
Table 26 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 27 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 28 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 29 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 30 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 32 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 33 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 34 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 36 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 37 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 38 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 39 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 40 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 41 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 42 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 44 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 46 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 48 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources