Traditional grocery retailers saw solid growth in 2021 after declining sales in 2020 when consumers spent more time at home and adjusted their spending habits during COVID-19. The increase in sales in 2021 came as retail shopping returned to more normal conditions and consumers returned to specialist stores.
Traditional grocery retailers in Denmark continued to develop their offerings and marketing messages to be aligned with consumer demands. Danish consumers increasingly want to know that their groceries are not only organic, which is becoming the standard, but also that they are produced in an ethically and environmentally-conscious way.
Lagkagehuset A/S continued to lead traditional grocery retailers in 2021, with its Lagkagehuset bakery specialist stores. Lagkagehuset’s offer includes artisanal breads, cakes and pastries, as well as other food and tea and coffee, and increasingly focused on appealing to the rise in consumer health-consciousness.
With increased competition from online shopping - especially in the aftermath of COVID-19 as consumers are more likely to have experienced e-commerce sales during the COVID-19 pandemic than before - as well as from discounters, supermarkets and hypermarkets, the number of traditional grocery retailers is expected to decline over the forecast period.
The traditional grocery retailers’ market is expected to become increasingly consolidated over the forecast period. Where previously the market consisted of small players such as independent bakeries the market is now becoming increasingly dominated by chains such as Lagkagehuset.
As the cost of the best retail locations continues to increase across the major Danish cities, it is expected that more traditional grocery retailers will focus increasingly on their online offerings over the forecast period. While some will turn to online sales entirely and give up their retail locations, others will seek to supplement their sales by launching and improving their online stores.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.
See All of Our DefinitionsThis report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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