Executive Summary

Feb 2019
PROSPECTS
Independent small grocers relevant with low growth

Despite declining sales resulting in the closure of many outlets, traditional grocery retailers (independent small grocers) still account for the highest value share amongst grocery retailers. Despite the expansion of shopping centres and supermarkets, neighbourhood stores maintain their space.

Traditional grocery retailers continue to lead distribution

The number of independent small grocers is high in Ecuador, whilst their locations are strategically advantageous. Independent small grocers are easily found in nearly every neighbourhood in big cities and towns in rural areas, where they appeal to a captive audience.

Smaller packages to maintain frequency

Higher growth opportunities for the traditional grocery retailers channel are associated with the launch of smaller and more affordable pack sizes amongst different categories, which are not yet usually found in traditional grocery stores. The entrance of products from home care, beauty and personal care, and health and wellness packaged food looks to capture sales by offering new consumption moments and filling more contemporary needs.

COMPETITIVE LANDSCAPE
Personalised customer service a key advantage for small grocers

Value sales through independent small grocers have declined in recent years but maintain an advantage over modern channels that is difficult to match; the personalised service and treatment received in these stores is a key factor in retaining customer loyalty towards purchasing on a daily basis. The owners are usually friendly with consumers, recommend products and sometimes give credit to their customers.

Increasing presence of low-cost supermarkets pose another threat to the traditional channel

Corporación La Favorita is focusing on its low-cost brand supermarkets strategically located in popular neighbourhoods amongst the biggest cities of the country to compete directly with small independent grocers and small liquor and food stores, but with prices that average 10-15% lower than those in the traditional channel, affecting the latter’s sales. Another leading supermarket chain, Santa María, has also incorporated small stores, maintaining the brand name to exploit new opportunities in the channel.

Independent small grocers continue to offer additional services

Despite the difficult economic situation that many small grocers faced during the last years of the review period, innovative strategies such as offering additional services are underpinning the channel’s base. Amongst these services are bank services that offer cash without a cash machine, allowing cash payments on special electronic devices and projects such as “mi vecino” (“my neighbour”) or “banco del barrio” (“neighbourhood bank”), in association with the two biggest banks of the country, which have strengthened the position of grocers.

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Traditional Grocery Retailers in Ecuador

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth in the  Traditional Grocery Retailers industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Grocery Retailers industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Grocery Retailers in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How are Traditional Grocery Retailers performing in Ecuador?
  • How are current trends influencing consumers buying decisions?
  • Are independent and family run stores coming under pressure in Ecuador?
WHY BUY THIS REPORT?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Traditional Grocery Retailers in Ecuador - Category analysis

HEADLINES

PROSPECTS

Independent small grocers relevant with low growth
Traditional grocery retailers continue to lead distribution
Smaller packages to maintain frequency

COMPETITIVE LANDSCAPE

Personalised customer service a key advantage for small grocers
Increasing presence of low-cost supermarkets pose another threat to the traditional channel
Independent small grocers continue to offer additional services

CHANNEL DATA

Table 1 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 4 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Retailers are recovering sales after 2016 economic downfall
Store-based retailing captures most of the retailing sales
Online purchases increase at sustained pace in Ecuador
Sales and promotions continue to be commonly used to increase volume sales
Digital media improving retailers’ product promotion

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Mother’s/Father’s Day
Summer Sales
Back to school
Black Friday
Christmas
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 23 Retailing GBO Company Shares: % Value 2014-2018
Table 24 Retailing GBN Brand Shares: % Value 2015-2018
Table 25 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 26 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 27 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 28 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 29 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 31 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 32 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 38 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources