Traditional grocery retailers saw a recovery in sales growth in 2021. The easing of COVID-19 related restrictions, such as the lifting of tight controls on the number of occupants in-store at any one time and other social distancing measures, helped these outlets attract more customers.
The closure of foodservice outlets at the start of the pandemic, and their subsequent reopening under the most restrictive of measures has helped traditional grocery retailers in a limited way in 2021. Estonian consumers who were unable to eat out were instead treating themselves with better quality food and drink in order to try and recreate the restaurant experience at home.
In 2021, travel in and out of Estonia remained limited compared to the review period. This reduction in inbound tourists hit retailing in a selection of different ways, but traditional grocery retailers have been impacted in a unique way.
Traditional grocery retailers are anticipated to see muted year-on-year growth from 2022, although in constant terms spending in these outlets will not return to pre-pandemic levels before the end of the forecast period. Growth will be largely driven by the normalisation of life in the country after the pandemic is over.
Alcohol specialists should recover faster than the rest of the traditional retailers channel once consumers feel comfortable travelling again, and thirsty Finnish consumers return to the shops. This is likely to see further concentration of the market.
The pandemic has helped accelerate strong underlying trends for sustainability and green consumption in Estonia. These positions are traditionally seen as Scandinavian virtues, but rising consumer health awareness on the back of the pandemic has accelerated consumer interest in dietary health.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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