The downward decline of traditional grocery retailers was accelerated by COVID-19. To avoid exposure to COVID-19, consumers opted to do one big shop in modern grocery retailers, rather than more frequent, smaller shops in the local traditional grocery.
While the share structure of traditional grocery retailers remains highly fragmented, there are several companies that can be regarded as significant, including Bela and Mada (now MadArt). These operating chains focus on selling their own locally-produced bakery products, in most cases cakes and, in rare cases, traditional pastries.
Independent small grocers remains the most important channel for local fresh fruits and vegetables. These products are quite difficult to manage as their shelf lives are usually quite short.
Traditional grocery retailers are expected to continue to decline over the forecast period, as consumers increasingly shop at modern grocery retailers. Its performance will also be dependent on the performance of the economy.
The most popular format for grocery shoppers in residential areas of towns and villages remains independent small grocers. These traditional grocery retailers are often found within a radius of 300m of most residential blocks in the capital and major towns of Georgia, as well as in other smaller towns.
Despite the rise in popularity of modern grocery retailers, Georgian consumers also continue to shop at informal outdoor markets. These are usually located in town centres.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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