In response to consumer demand, more independent and chained traditional grocery retailers have launched home delivery since the onset of the pandemic. They did this either independently or in partnership with specialists like Wolt or efood.
As local consumers had a lot more time on their hands during lockdown, one-stop-shopping became less popular, which benefitted traditional grocery retailers. They also benefitted from the fact that many consumers were eager to avoid crowded locations, such as supermarkets, in an effort to minimise their risk of contagion.
Traditional grocery retailers with more of a niche product offer are growing in popularity, particularly among local consumers. Examples of this trend are retail outlets offering granola mixes (Carpo) and bulk packages of nuts and tea.
Most traditional grocery retailers (e.g.
In contrast to the review period, the retail current value sales of traditional grocery retailers are set to grow throughout the forecast period – albeit fairly modestly – in spite of a decline in the overall number of outlets. The trends towards healthy lifestyles and wellbeing, which have been accelerated by the pandemic, could benefit traditional grocery retailers as household disposable incomes recover.
At-home consumption of coffee has increased since the onset of the pandemic, and premium coffee products are set to continue to grow in popularity throughout the forecast period, as the tastes of Greek coffee drinkers become increasingly sophisticated. As a result, traditional grocery retailers that specialise in coffee beans, fresh ground coffee and coffee pods are expected to proliferate during the forecast period.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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