Although traditional grocery retailers registered sluggish retail value sales during 2020, it managed to record robust sales growth in 2021, growing above 2019 levels. Sales growth was supported by the convenience of these players’ location, pack sizes, affordable prices, as well as alliances with modern grocery retailers’ delivery services.
Traditional grocery retailers were negatively impacted at the beginning of the pandemic in 2020 with restrictive operating schedules and closures depending on location. Most of the competitors in traditional grocery retailers were not ready to operate through digital platforms and did not have robust delivery strategies.
Independent small traditional grocery retailers with their convenient locations that are within walking distance of communities, were the biggest winners during 2020 according to interviewed sources and industry experts. These grocery retailers retained their usual consumers and gained new ones, who rather opted for nearby outlets to purchase small pack sizes of household items needed.
Over the forecast period traditional grocery retailers are anticipated to record similar retail value sales growth (at constant 2021 prices) than those experienced in 2021. These retailers are likely to recover from setbacks due to the pandemic, supported by geographical expansion and delivery services for consumers’ convenience.
In addition to traditional grocery retailers adopting e-commerce and delivery services, they also used different strategies to overcome challenges due to the pandemic and to increase sales. For example, San Martin bakery, started selling UHT milk, snacks, wines, frozen ready-to-eat food, and the main convenience pantry items that consumers may need to make one stop for their more important grocery purchases.
Small traditional grocery retailers gained more importance during 2020 and retail brands are investing and paying special attention to these retailers. The Industrial Bank (BI) and the Guatemalan Chamber of Food and Beverages (CGAB) gave special guidance to certain retail owners during 2021 regarding financial education and management to help them improve their businesses.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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