While the early-mid-review period saw traditional grocery retailers perform inconsistently in terms of retail value sales development, the category was positively impacted by the Coronavirus (COVID-19) pandemic. During the first national lockdown from March 2020, consumers worked and studied from home, while travel, outdoor socialising and leisure opportunities were severely limited.
Innovation and digitalisation had a strong and wide impact on traditional grocery retailers in Italy during the pandemic. For example, traditional grocery retailers have developed a presence on social media, in order to be closer to and engage with consumers and provide news, offers and, in many cases, recipes.
The competitive landscape of traditionally grocery retailers remained highly fragmented in 2021, with “others” accounting for the overwhelming majority of retail value sales. The performance of the channel was supported by at-home dining due to closures/capacity restrictions and social distancing measures for foodservice outlets, but also a renewed preference for limiting/avoiding larger gatherings and the preference for staying at home with friends and family as the threat of the virus and economic pressures continued.
Over the forecast period, traditional grocery retailers offering omnichannel opportunities are expected to perform well. Therefore, successfully combining physical and digital channels is likely to become more commonplace in the channel.
The economic recession that followed the COVID-19 pandemic has forced many consumers in Italy to be more price-sensitive. Therefore, value for money has become a top priority.
Over the forecast period, it is anticipated that traditional grocery retailers will remain highly important as they are perceived to offer a good local service and convenience to consumers. In order to engage with and win over consumers, traditional grocery retailer may focus their offer on products where the Italian component is highlighted, as well as their offer of health and wellness options and sustainability projects.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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