Traditional grocery retailing continues to be predominant in grocery channel, but its share has been strongly declining over historic period. The channel has also performed worse than modern grocery retailers during the pandemic with many consumers showing a preference to shop in local convenience stores instead.
One of the strongest points of traditional grocery retailers is the individualised approach and relationships they give to customers. This factor is more relevant in small towns and villages, where sales are built on personal connections and customers prefer to buy products from trusted people.
During the pandemic, the Kazakhstan government introduced price controls on certain essential goods and encouraged consumers to pay with the widely used Kaspi mobile payment service. This was intended to ensure that the right prices were being charged and that all sales were being recorded, thus preventing operators from evading tax.
It is expected that value growth for traditional grocery retailers will continue to be lower over the forecast period than over the review period. This is largely because modern grocery retailers will continue to steal value share, getting ever closer in terms of value sales.
The pace of value sales deceleration of traditional grocery retailers is set to differ depending on the region and the store type. For example, in some regions the culture of small family shops and Eastern-style bazaars continues to be very strong and will remain so in the future.
The small scale of traditional grocery retailers makes them inefficient and unable to respond to unfavourable economic conditions. Whilst modern grocery retailers have resources for marketing and promotional activities, helping them stay connected with customers, traditional grocery retailers rely on word-of-mouth and the community for demand.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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