Traditional Grocery Retailers in Macedonia

PROSPECTS

The consumer shift from traditional to modern grocery retailers continues in 2018

Historically, traditional grocery retailers has been one of the most important retailing channels in Macedonia. Nonetheless, throughout the entire review period, this channel lost significant market share.

Key players lack retail selling space to qualify as supermarkets or discounters

One of the hallmarks of the major operators in traditional grocery retailers, including the many individually owned traditional grocery stores, is a lack of adequate retail selling space and significant economising related to it. This lack of retail selling space makes them less attractive to increasingly demanding local consumers.

Traditional grocery retailers growth to slow down over the forecast period

Due to saturation, traditional grocery retailers is set to record slower growth, if inflation is taken out the equation, over the forecast period. Furthermore, some existing players, especially those in other grocery retailers, are likely going to become fully fledged supermarkets or discounters late in the forecast period or later.

COMPETITIVE LANDSCAPE

Stokomak doo leads traditional grocery retailers in 2018

In 2018, the leading other grocery retailers operator Stokomak doo led traditional grocery retailers with a rapidly growing value share. This was thanks to its success in attracting highly price-sensitive consumers who routinely shop at Stokomak for their favourite foods, beverages and other household maintenance and beauty and personal care products.

Kipper Market doo ranks second

Besides the leading Stokomak at the national level, there are two distinct regional leaders among chained traditional grocery retailers. Kipper Market doo, which achieves a substantial amount of annual sales, dominates Western Macedonia, achieving a rapidly growing value share overall in 2018.

Traditional grocery retailers is highly fragmented

In 2018 traditional grocery retailers remained a highly fragmented retailing channel. There are just over a dozen distinguished major players accounting for a fifth of total value sales.

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