While the vast majority of traditional grocery retailers outlets in the Malaysia are independently owned and operated, there are numerous chained players present in food/drinks/tobacco specialists, with retail bakeries among the formats most commonly operated as part of a chain. These chained bakeries have proven extremely popular among the population of Malaysia, with category leader Leong Hup Holdings having recently experienced success with its The Baker’s Cottage chain.
One of the most important aspects of the COVID-19 pandemic in terms of influence on traditional grocery retailers has been the huge shift towards working from home among white-collar professionals, office workers and service industry personnel. This has deprived many traditional retailers of an extremely important consumer base: busy urban professionals looking for a quick and easy breakfast on their way to work in the morning and/or a tasty and convenient lunch options.
One of the most important and interesting consumer trends to have emerged from the COVID-19 pandemic is the substantial increase that has been seen in consumer demand for healthy food and beverages. Products with a health and wellness positioning have become much more appealing as the importance of maintaining good overall health and a strong immune system has been brought into sharp focus by the harsh realities of the COVID-19 pandemic.
The forecast period is expected to see traditional grocery retailers of record positive sales growth as the category recovers from the drastic sales declines that were registered during 2020 and 2021 due to the COVID-19 pandemic. The key factor here is the anticipated relaxation of regulations that were enacted in an effort to curb the spread of the COVID-19 virus among the Malaysian population.
The key trend to have emerged from the COVID-19 pandemic for Malaysia’s retailing industry is the huge increase in demand that has been seen for e-commerce. While this situation has primarily benefited chained modern grocery retailers, independent traditional grocery retailers have so far struggled to cash in on the surge in consumer interest in e-commerce generally.
The number of traditional grocery retailers operating in Malaysia is expected to continue declining over the forecast period. It is already clear that the adverse economic impact of the COVID-19 pandemic has hit independent retail businesses much harder than their chained rivals and this presented additional challenges to a category already facing difficulties due to the spread of modern grocery retailers throughout the country.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Grocery Retailers industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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