The rapid growth of modern grocery retail channels negatively impacted the performance of traditional grocery retailers; however, the latter remained the largest channel within grocery retailers. Independent small grocers are highly appreciated in Mexico, and represent the main or only income for millions of Mexican families.
With the initiative Dale vida a las tienditas (Bring traditional grocery to life), the start-up Tenoli wants to support the growth of independent small grocers. With the back-up of the crowdfunder Donadora, Tenoli aims to fundraise for independent small grocers in some of the poorest regions near Mexico City.
Another interesting initiative to eliminate the disadvantages of independent small grocers against modern grocery retailers is the training programme “Mi asesor, tu socio para incrementar la productividad” (My adviser, your partner to increase productivity). This programme aims to train owners in basic concepts of inventory management and the use of technology, amongst others.
Diconsa and Liconsa are two independent players which are government entities under the Secretaria de Desarrollo Social (Ministry of Social Development). For 39 years, Diconsa has been in charge of the distribution of basic groceries to marginalised locations at very low prices, which are sold through community stores with discounts of up to 15% compared with other retail channels.
After the presidential elections in mid-2018, several changes were announced by the new elected President López Obrador, including government social programmes. Diconsa and Liconsa will merge into a new entity named Segalmex, Seguridad Alimentaria Mexicana (Mexican Food Safety).
La Divina from Vinos y Licores Naucalpan used to be one of the most popular alcoholic drinks specialists amongst Mexican consumers. The company reached 175 outlets 10 years ago, and then started to decline slowly until the company closed its last 37 outlets in 2018.
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