The retail current value sales of traditional grocery retailers had been in decline for most of the review period prior to the pandemic, but COVID-19 led to a significant acceleration of this trend in 2020. During the spring lockdown, traditional grocery retailers were forced to curb their opening hours to a greater extent than modern grocery retailers.
Until quite recently, most traditional grocery retailers sourced their products in person by driving to a souk or cash-and-carry outlet, often closing their outlets for several hours in order to do so. However, a smartphone app called Chari now enables them to place orders online.
Traditional grocery retailers remain heavily reliant on cash transactions, as many of those that run these businesses are suspicious of such alternatives as payment cards, which they regard as carrying a high risk of fraud. With local consumers increasingly favouring alternatives to cash as both more hygienic and convenient, this puts traditional grocery retailers at a disadvantage to modern grocery retail formats.
In constant 2021 prices, the retail current value sales of traditional grocery retailers will decline during the forecast period. They will continue to be squeezed by the expansion of modern grocery retailers.
E-commerce is set to grow in importance in grocery retailing during the forecast period, to the detriment of traditional grocery retailers. The pandemic resulted in a surge in online purchases of FMCG, with many consumers shopping online for these products for the first time.
Consumer lifestyles will continue to accelerate in Morocco, with busy consumers increasingly favouring the convenience of modern grocery retail, where they can buy most of what they need under a single roof, over traditional grocery retailers. Many traditional grocery retailers lack a point of differentiation, as most of the products they sell are also available from modern grocery retailer, where consumers can also find a wider range of local and international brands – especially in hypermarkets and supermarkets.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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