Executive Summary

Mar 2019
PROSPECTS
Food specialist retailers face rising competition from small supermarkets

Over the forecast period, the expansion of small store formats by key supermarket brands is expected to increase the pressure on food specialist retailers. These smaller supermarket store formats aim to provide consumers with greater convenience and ease of shopping.

Small format supermarkets start to offer services similar to food specialists

Small format supermarkets are placing a heavy emphasis on providing consumers with new in-store services and localised customer service, mirroring the unique shopping experience of traditional food specialist retailers such as butchers, bakers and fishmongers. The small format supermarket brand Fresh Collective, which was launched in July 2017 by Foodstuffs, for example, offers made-on-the-spot smoothies, sushi, meal kits, an in-house butcher and an in-house barista.

Local councils work to reduce the trading hours of alcoholic drinks stores

Alcoholic drinks stores in New Zealand are expected to face increased scrutiny from local communities over the forecast period. Many local councils are proposing to reduce trading hours in an effort to reduce alcohol-related assaults and hospital admissions.

COMPETITIVE LANDSCAPE
Super Liquor Holdings continues to lead traditional grocery retailers

In 2018, Super Liquor Holdings continued to lead traditional grocery retailers in value terms, ahead of Liquor Centre Group, Foodstuffs (North Island) and Foodstuffs (South Island). The company’s lead in the channel can be attributed to its extensive store network.

Price promotions and a wide product range from Super Liquor Holdings

Apart from growth in its outlet network, Super Liquor’s lead and strong performance can also be attributed to its frequent price promotions, such as its Weekly Specials, which appeal to price-conscious consumers. The company also benefits from having a wide range of products, which positions it as a one-stop-shop for alcoholic drinks.

Traditional grocery retailers faces strong competition from supermarkets

Traditional grocery retailers in New Zealand are expected to face increased competition from players in modern grocery channels over the forecast period. With brand owners in supermarkets investing heavily in improving the customer experience and their offerings in terms of fresh, baked and packaged food, independent small grocers and food specialist retailers are finding it increasingly difficult to remain competitive.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth in the  Traditional Grocery Retailers industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Grocery Retailers industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Grocery Retailers in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How are Traditional Grocery Retailers performing in New Zealand?
  • How are current trends influencing consumers buying decisions?
  • Are independent and family run stores coming under pressure in New Zealand?
WHY BUY THIS REPORT?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Traditional Grocery Retailers in New Zealand - Category analysis

HEADLINES

PROSPECTS

Food specialist retailers face rising competition from small supermarkets
Small format supermarkets start to offer services similar to food specialists
Local councils work to reduce the trading hours of alcoholic drinks stores

COMPETITIVE LANDSCAPE

Super Liquor Holdings continues to lead traditional grocery retailers
Price promotions and a wide product range from Super Liquor Holdings
Traditional grocery retailers faces strong competition from supermarkets

CHANNEL DATA

Table 1 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 4 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 5 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 6 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 7 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 8 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 9 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 10 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 11 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 12 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 13 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 14 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 15 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 16 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Retailing in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Retailing continues to see growth in New Zealand in 2018
New Zealand’s booming tourism industry drives growth in retailing
Home and garden specialist retailers sees strong growth in store-based retailing
Retailers invest heavily in improving their online capability
Retailing is expected to maintain growth over the forecast period in New Zealand

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type,
Physical retail landscape
Cash and carry
Seasonality
Christmas
End of financial year sale
Payments and delivery
Emerging business models

MARKET DATA

Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 19 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 20 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 21 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 22 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 23 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 25 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 28 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 29 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 30 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 31 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 33 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 34 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 35 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 36 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 37 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 38 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 39 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 40 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 41 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 42 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 43 Retailing GBO Company Shares: % Value 2014-2018
Table 44 Retailing GBN Brand Shares: % Value 2015-2018
Table 45 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 46 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 47 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 48 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 49 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 50 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 51 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 55 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 56 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 57 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 58 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 59 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 63 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 64 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 65 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 66 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 67 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 68 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 69 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 70 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 76 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 77 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 78 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 79 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 80 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 81 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 82 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 84 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 85 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 86 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 87 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources