Traditional grocery retailers were largely unaffected by COVID-19, recording small steady growth in both years of the pandemic. However, the channel did not perform as well as modern grocery retailers which benefitting from being able to adapt more easily to the mandatory COVID-19 restrictions.
In 2021, the competitive landscape of traditional grocery retailers remained highly fragmented. Only six companies hold at least 1% of value share, with the rest split amongst a very high number of small, independent, privately-owned retail outlets strategically dispersed around the country.
Stokomak continues to hold the leading spot in traditional grocery retailers in 2021 benefitting from its offer of low prices and reliable product selection of food, beverages, household goods, and beauty and personal care products that sell well locally. For this reason, many shoppers view the brand as a discounter.
Consumers will continue to prefer buying locally in the coming years, creating positive prospects for traditional grocery retailers located close to consumers’ home. However, modern grocery retailers are aggressively expanding and starting to have presence in more residential areas.
Modern grocery retailers have been consistently gaining value share over the review period, although traditional grocery retailers still holds a significant lead thanks to the greater number of outlets. However, this discrepancy in value will continue to shrink over the forecast period as consumers increasingly seek the better shopping experience available in larger, modern outlets.
Store saturation and the ongoing shift towards modern grocery retailers are expected to lead to slower current value growth in traditional grocery retailers over the forecast period. Nevertheless, well-established consumer shopping habits and the ubiquity and popularity of outlets such as kiosks, butcher shops, and bakeries have prevented traditional grocery retailers from experiencing substantial negative growth rates in the review period.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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